Tag Archives: future

Web advertising vs micropayments

Right now, if you do a Google search for a product like an iPhone, above the link to Apple.com you will see ads to purchase a phone. Those ads are how Google makes its money.

Meanwhile, if the search you are doing isn’t a product, but an idea or concept, then those ads aren’t always about selling something, but rather about sharing content… and that content is usually surrounded by advertising. That’s how a website gets you to look at ads on their page, how they get advertisers to pay them for views and clicks on their pages. This race for your attention is not free, and what you see on the internet, at the top of searches, and on websites next to, above and below, the content you want to see is the price we all pay… the price of our attention.

I think that there is going to be a social media platform that will show up in the next few years that is going to figure out micropayments as a means to share ad-free content. Want to see a news article with no ads? Pay 1/10th of a cent. Find a great article you really enjoyed? Give them a hand clap or two (applause of some sort), each worth 1/10th of a cent. If you really like it, you can share 10 X of your applause… or a whole penny. Enjoying some art shared or creative writing? You decide how much applause to give.

You’ll have people not paying much, but others will be generous. And along with this will come a culture of disliking sites that embed advertising. We will see a lot more ad-free content. News sites might insist on a micropayment. The challenge is how to get people to ‘buy in’ to paying rather than seeing ads. I think this will happen with a social media platform that does 2 things:

1. Charges about $10 to join.

2. Gives you 9,500 ‘points’ to give away. (10,000 times 1/10 of a cent minus a 50 cent or 500 point fee.)

Basically, you will be given the points to give away through applause for websites you like. Because these points will be called something fun besides 1/10th of a cent, and because you get so many of them, you’ll think nothing of sharing a few of them on content you like. When you run low on them, you can purchase another $5, $10, or $20 more, but with a decreasing commission:

$5 gets you 4,250 points

$10 gets you 9,500 points

$20 gets you 19,700 points

The sweet spot will be $10, which isn’t a lot of money if the points last the typical person more than a month.

Some people will use their points miserly, others will spend over $20 a month. Overall, an economy of paying, or rather ‘applauding’ content that is shred ad-free will become something people are happy to do.

It will be interesting to see how micropayments will influence the content that is shared. Will we see sites begging for applause? Viral videos earning more money than advertising could ever get them? Sites donating their applause to charity? There are many ways this format could go, but I think one thing you will see is a genuine hate for websites that share ads embedded in content… and I’m looking forward to this!

Old home movies

Recently my wife had our home made DVD (digital) tapes converted to MP4 so that we could watch them on our computers. Last night we watched a few. The videos ranged from 15-20 years ago. With my daughters now at 21 and almost 19, it was a wonderful trip down memory lane.

Taking videos like these really dropped off after those early years. I think this was a combination of two things happening. First, the kids were older and in school, which made for changes in the dynamics at home. Next, the iphone came out and suddenly you always had a video camera available. However, as convenient as this was, it also made me less likely to record everyday activities, when I knew that I’d also have my recorder ‘right there with me’ the next time. So, video became reserved for happy birthday wishes, and graduations, and ‘special’ experiences like these.

When I was watching these videos last night, I was so thankful for the experiences I recorded. I was sharing snippets with my parents and siblings, laughing with my family, and making comments about how young my wife and I, and my parents and siblings, looked. Moments in time captured and then re-lived.

With the advent of 3D video and fully developed 360° immersive cameras, I wonder what home movies of the future will look like? Will we be able to put on some immersive goggles and enter a scene from the past? Will we be able to enter a scene, turn our heads and see the expression on our own faces as we take the video? What will the experience of looking at ‘old’ home made videos look like for our grandkids?

It’s exciting to think how the experience could be different in the future, but for now, I’m quite grateful for what we do have. It’s nice to have easier access to our old videos, and we are going to enjoy the fond memories for years to come.

What the new year does and does not bring

The new year brings an end to a difficult year.

The new year does not bring any tangible changes as a result of our planet crossing an arbitrary point in our rotation around the sun.

The new year brings hope, for a heard immunity against Covid-19, thanks to a number of different vaccines.

The new year does not bring any immediate relief from the spread of Covid-19, with a greater threat of spread due to a more contagious new variant coming out of the UK.

The new year brings resolutions and promises of self-improvement and ambitious goals.

The new year does not bring any promise of fulfilling these new goals without a dedicated effort to change habits and behaviours.

The new year brings a political and ideological shift in power in the United States.

The new year does not bring a promise of less divisiveness in the American people who seem too ideologically divided.

The new year brings inconsistent approaches to dealing with the virus, from being scarily too open to being confusingly too locked down.

The new year does not bring any promise of clarity about how best to deal with the virus while we wait for widespread vaccine distribution.

The new year brings continued paranoia and conspiracy filled misinformation, shared virally on social media.

The new year does not bring any way to meaningfully combat the spread of bad ideas.

The new year brings anticipation for a better year than 2020.

The new year brings promise of post pandemic world.

The new year brings opportunity for positive change.

The new year brings us more of the same, unless we choose to think, say, and act differently.

Let’s be different, better, more loving, kind, and caring… to ourselves, our community, and our environment. We do not get to choose the world we live in, but we do get to choose our impact on it and those in our community we share it with.

Jeff Hopkins on the Pacific School of Inquiry and Innovation

Last night I saw this tweet by Jeff Hopkins promoting a new vlog/podcast series ‘School of Thought Victoria‘. Perfect timing since I just finished my most recent audio book and ended up in long drives today. So, I’ve already devoured 3 of the four videos already (I listened, I did not watch,  which is all you need to do since it is a discussion).

So much of what Jeff has shared with Alex Van Tol about the Pacific School of Inquiry and Innovation resonates with me, and what we are working on, and towards, at Inquiry Hub Secondary School. In this series, Jeff is outlining 20 convictions that the school is modeled on. I am looking forward to every one of these conversations.

Here’s what I’ve listened to so far,

Agency:

Inquiry Process:

Learner vs Student:

Subscribe to the channel, and listen to Jeff’s wisdom.

Last school day of 2020

Tomorrow is the first day of Christmas holidays, making today the last school day of the 2020 calendar year.

It seems like ages ago but back in February, I had just finished 2 years of running 3 schools. It was absolutely exhausting and I was, for the first time since becoming an administrator, ready to quit. It was too much. Thankfully my job was adjusted and I knew that I could stay on and feel for the first time in a couple years that I could do my job.

Then the pandemic hit, we went to remote learning, I had some responsibilities to support others added to plate, and I found myself in online meetings for over 4 hours each day. It was overwhelming for everyone, and my crazy schedule continued. It felt like I couldn’t catch a break.

Summer finally came, with the cancellation of a trip to Europe. We still had a good summer, but it was nothing like we had planned.

Since September things have been better at school, with students coming daily, but the stress of the virus is ever present .Things still remained off kilter and very busy. There has been nothing normal about this calendar or school year. Nothing.

I know we aren’t out of the woods yet. It will take several months to get the vaccine out and schools are not the initial priority. But in my head I have been telling myself, ‘Things will get better by January 2022,’ I have been preparing for 2021 to be ‘2020 Part 2 – The Sequel’. I didn’t think we’d see vaccines start to role out until summer, or even September ’21.

So, while hoping for things to go faster, I’ve been preparing for another whole year of this. Seeing the vaccine already out before the end of 2020 has filled me with enthusiasm about how much better than expected 2021 can be.

Yes, we must proceed with caution. No, the pandemic isn’t over… but 2020 feels over. And while I throw a metaphorical middle fingers at the year, I will look back at it over this break and try to find the silver linings this year has brought us. What have we learned? What can we carry forward? What can we value and appreciate more as we slowly head back to normal? I am happy to see the year end with optimism for the future… optimism that I did not expect to have.

Humanity – versus – Reality

I saw a video a few days ago of hundreds of unmasked protesters, packed together in a square in the United Kingdom, singing ‘Stick your poison vaccines up your ass’ to the tune of ‘She’ll Be Coming Round the Mountain When She Comes’. I wanted to write about it sooner, but I could only come from an angle of anger and disgust. It would have been a good rant, that would probably have made me feel better, but I’m done ranting with the purpose of making myself feel better. I’ve been seeking out joy, determination, fun facts, and when dealing with our current situation, humour, as sort of coping mechanisms for dealing with the discord that seems to be pervasive right now.

There is an epic battle going on. It is a battle on many battle grounds. It is a battle happening across the world. It is a battle that pits humanity against reality. Here are six of the battlegrounds:

  1. The Covid-19 Pandemic: Many people are dying – versus – Protests against the preventions and lockdowns to prevent the spread.
  2. Vaccines: They save lives – versus – They are dangerous (or they will be used to monitor and track us).
  3. Climate change: It’s the greatest threat we face as a species – versus – It’s a hoax.
  4. Science: Seeking objective facts – versus – un-objective and agenda-driven propaganda.
  5. Freedom: Government are here to serve and protect us – versus – Governments are corrupt and stripping away our freedoms in an attempt to control us.
  6. Civil liberties: Issues like racism, gender identity, pro-choice, freedom of expression – versus – Religious values, as well as both right-wing (QAnon) and left-wing (Antifa extremists) using hateful tactics to argue their points.

I purposely didn’t use the word ‘Truth’ before now. I believe that we are living in a post-Truth era (with an intentional capital ‘T’).  I’ll leave you with Stuart McMillan’s webcomic about Neil Postman’s book, ‘Amusing Ourselves to Death‘. I recently listened to both 1984 and Brave New World back-to-back. I was struck by the contrast between a world run based on fear – versus – one run based on pleasure. I think that things are so messed up right now that we are stuck in a dystopian novel where both worlds exist simultaneously. Many people live in constant fear based on ‘facts’ that are cherry-picked, on half-truths, and even made up completely. Many more are living in a social media based alternate reality where their truths are based on a ‘news’ feed designed to entertain with a confusing mix of facts and fiction.

I don’t know how so many people could be naive enough to believe that the world is flat and other ridiculous conspiracies; That vaccines will be used to monitor you; That so many people can confuse mask use with being a sheep; Or that so many people can believe one group’s fight for rights undermines their own rights? Yet, across the globe, millions of people are so sure they are right, that protests and propaganda based on ignorance are now commonplace.

We are living in an era where humanity has no grasp on reality. Fiction and fact are interchangeable. ‘T’ruth is subjective. And a common, collective plan for peace and prosperity seems further away than any worlds that Huxley or Orwell could fabricate.

The future of conferences

In the past few weeks I’ve participated in Microsoft Teams and Zoom meetings with Jeff Borden and Dean Shareski. Both of them did a great job, but I look forward to doing face-to-face conferences again. Dean recently wrote, ‘The Future of Professional Learning Part 1‘,

“I do wonder if we’ll be more intentional about what constitutes and justifies a great face to face experience and what can be highly effective as a virtual option?”

This got be thinking about where we go with conferences post-pandemic? In response to a tweet about his post, I said,  “I was tiring of regular conferences, now I miss them. I think they will evolve to be more engaging (why travel somewhere for a PowerPoint that could be on Zoom) and I also think we might see more (online) pre/post conference engagement and learning.”

To expand on this idea, I don’t see things like pre-presentations or assignments and tasks being given before a conference (read as ‘not homework’), but I do see opportunities for conversation, interaction with the presenter, and with other conference attendees. I see icebreakers and teasers.  I see feedback to the presenter about what the attendees want. I see presenters providing clear learning intentions and a framework for their talk. I see presenters providing a personal introduction so that instead of the first 5-10 minutes of a 1 hour presentation slot being “This is who I am”, the presentation starts with an activity, engaging people with other people who have already connected online. I see interactive presentations that rely on participants being involved and engaged with the material.

Think about it. Why spend hundreds of dollars in flights, hotels, and food, to go to a room and get a PowerPoint and ‘talking head’ that could easily have been delivered to you at home? When I went to ISTE, my favourite memories are the blogger’s cafe, and meeting friends to do podcasts with (Shelly Sanchez Terrell and Kathleen McClaskey), and the people I went to ISTE with from my district. When I went to SXSW EDU, the people I went with and the podcasts that I did are the only things I remember (David Jakes, Jeff Richardson, and after the conference Miguel Guhlin). The future of conferences will need to be much more about creating experiences and making connections and less about presentations… this was already happening, but now that we have created digital experiences that will compete, the pull of conferences needs to be about enriching the experience and making it worth the effort to travel.

A global community

One love, one heart 
Let’s get together and feel all right. ~ Bob Marley

I used to think that we would reach a time in my lifetime where we could all be seen first and foremost as citizens of the world. That people would eventually be able to get a global passport and travel with a universal identity as global citizens. It was naive, but I thought it would happen.

With the rise of social media, I thought we were getting closer. I saw how social media extended the reach of individuals to find others of similar minds and interests. The internet extended our reach and our ability to understand others, whether they thought like us or not.

But while understanding our differences can help us see that we really are more alike than we think, differences in core values separate us further. Religions divide us more than anything else. That’s ironic and sad. Faith in a higher being sectionalizes humanity into narrow groupings that undermine our ability to focus on the well-being of our global community.

What would it take to go beyond the divisiveness of religious dogmatism?

What would help us see that as a species we have more to gain from being cooperative rather than confrontational?

What could bring us all together as a global community of citizens that care for our species and our world?

I fear that people will try with tyranny before they try with love.

The speed of change

Yesterday I was having a conversation with my colleague, Dave Sands, Principal of Technology Implementation in our district. He shared some good news that our 14th and final middle school in the district is becoming a BYOD – Bring Your Own Device school. This is a great accomplishment for our district. It starts with ensuring the infrastructure is in place. Next, teacher technology, capacity, and readiness are essential, and finally there needs to be support for families that can not afford their own technology. This takes time.

In the conversation I remembered a presentation that I did in 2009 at the Building Learning Communities conference in Boston titled “The POD’s are Coming!”

In the presentation I said, the seed of this presentation started with a conversation and a blog post. Here is what I said in an October 2008 post:

“PODs. We are about 5 years away from most of our students bringing PODs to school, Personally Owned Devices. I’m talking about pervasive access to laptops and iPhone-like devices in our schools. Every kid coming to school with more capability in their pockets and hands than most teachers have on their desk right now.

So in the presentation in July 2009, 9 months later, I said that we were 4 years away from this happening. I was wrong. It took 7 years longer than I thought.

When I look back now, I can see that we weren’t ready for this in 2013. The infrastructure was barely there, there was a lot of fear around the use of technology in the classroom because of the distraction (and disruption) technology causes, and teachers were not ready to lead the charge.

I know many other districts aren’t where we are, and yet we were 7 years slower than what I imagined was possible. Progress and change happen slower than we expect in schools. However, in the world we live in now, 7 years is an eternity to be behind doing what’s possible.

We will need schools to be far more agile in the future.

Vaccinated from the truth

It’s great to see that the Russian coronavirus vaccine is showing very positive results. And both the Pfizer and Moderna vaccines look equally as promising. Like many other vaccines before these, the side effects seem insignificant, and that holds a lot of promise for 2021 getting off to a great start.

This is refreshing news after I spent a bit of time going down a dark rabbit hole of links about conspiracy theories and end of days religious idiocy last night. I don’t usually follow these paths, but I got a spam message that was so ludicrous in claims that I had to check it out for pure entertainment value.

The claims were everything from technology like this being secretly added to vaccines to monitor you, to God speaking directly to people about the divinity of Donald Trump, to signs of the apocalypse and the end of the world. What blew me away was how these completely different narratives would cross over and interconnect. Every crazy idea added fuel to the next crazy idea. It wasn’t enough to hold one conspiratorial idea, they had to be connected and somehow one ‘proved’ that the other was ‘real’.

I dug around in this rabbit hole and what I saw was videos with thousands of likes, where the lines between a kernel of truth and delusional lies was nonexistent. It was hard to grasp where reality ended and bat-shit-crazy fantasy began. There seemed to be random moments where new ‘theories’ just jumped out and ‘proved’ some other unrelated stupidity. For example, a video talking about how vaccines are being used, (by elites in a conspiratorial cabal led by Bill Gates), to input instruments of the devil in you, then shifted to how your DNA is being altered by Chemtrails that make you think less about God. My imagination is pretty good, but I couldn’t fathom trying to make these connections up.

And through these crazy narratives one thing seems to prevail: that the world is conspiring to take away personal liberties. These people will not get vaccinated, no matter how safe and reliable the vaccine might be. They are already vaccinated from truth.