Tag Archives: attention

Stealing attention

Yesterday I received 3 spam phone calls. I also deleted a number of emails that were basically advertising products and services. Daily we are bombarded with unsolicited requests for our time and attention. Sometimes I take the time to block phone numbers and mark items in my email as junk and block the sender. Other times I just move on.

I wonder about the people behind these messages, especially the malicious ones designed to fool someone into giving up money in some form of scam. How do they rationalize their behaviour? What motivates them?

I can’t imagine waking up in the morning hoping to swindle someone as part of a successful day. I similarly wonder about jobs like paparazzi and gossip writers. And people who troll others on social media.

Our attention is limited, and there are people who spend their time trying to steal this resource (and other resources) from us. As much as we try to avoid it, it’s there. Sometimes it’s easy to skip, other times or I find these interruptions take too much energy.

If you want to be entertained, watch videos with a search like, “wasting scammer time”. It is entertaining to watch, and while somewhat vindictive, it feels like a worthy endeavour… not one I would do, but one I appreciate. I like to know that there are people out there making the effort to slow down and frustrate people who are malicious; people who are time and attention thieves. They deserve their attention being stolen too!

Web advertising vs micropayments

Right now, if you do a Google search for a product like an iPhone, above the link to Apple.com you will see ads to purchase a phone. Those ads are how Google makes its money.

Meanwhile, if the search you are doing isn’t a product, but an idea or concept, then those ads aren’t always about selling something, but rather about sharing content… and that content is usually surrounded by advertising. That’s how a website gets you to look at ads on their page, how they get advertisers to pay them for views and clicks on their pages. This race for your attention is not free, and what you see on the internet, at the top of searches, and on websites next to, above and below, the content you want to see is the price we all pay… the price of our attention.

I think that there is going to be a social media platform that will show up in the next few years that is going to figure out micropayments as a means to share ad-free content. Want to see a news article with no ads? Pay 1/10th of a cent. Find a great article you really enjoyed? Give them a hand clap or two (applause of some sort), each worth 1/10th of a cent. If you really like it, you can share 10 X of your applause… or a whole penny. Enjoying some art shared or creative writing? You decide how much applause to give.

You’ll have people not paying much, but others will be generous. And along with this will come a culture of disliking sites that embed advertising. We will see a lot more ad-free content. News sites might insist on a micropayment. The challenge is how to get people to ‘buy in’ to paying rather than seeing ads. I think this will happen with a social media platform that does 2 things:

1. Charges about $10 to join.

2. Gives you 9,500 ‘points’ to give away. (10,000 times 1/10 of a cent minus a 50 cent or 500 point fee.)

Basically, you will be given the points to give away through applause for websites you like. Because these points will be called something fun besides 1/10th of a cent, and because you get so many of them, you’ll think nothing of sharing a few of them on content you like. When you run low on them, you can purchase another $5, $10, or $20 more, but with a decreasing commission:

$5 gets you 4,250 points

$10 gets you 9,500 points

$20 gets you 19,700 points

The sweet spot will be $10, which isn’t a lot of money if the points last the typical person more than a month.

Some people will use their points miserly, others will spend over $20 a month. Overall, an economy of paying, or rather ‘applauding’ content that is shred ad-free will become something people are happy to do.

It will be interesting to see how micropayments will influence the content that is shared. Will we see sites begging for applause? Viral videos earning more money than advertising could ever get them? Sites donating their applause to charity? There are many ways this format could go, but I think one thing you will see is a genuine hate for websites that share ads embedded in content… and I’m looking forward to this!

Stop pig wrestling

Like my Papa used to say, “Never wrestle a pig, you both get dirty but the big likes it.”

I’ve shared that quote before and also said, ‘Bad ideas get unwarranted publicity when the battles get messy… and the weak-minded get fuel to oppose good ideas when those with the good ideas act in bad faith. You do not have to ‘turn the other cheek’ but you do have to act in a way that is decent and good, if you want to fight for things that are decent and good.‘

Recently, across many social media platforms, I’ve seen people using the strategy of sharing hurtful, mean, and ignorant comments from internet trolls, and doing one of two things: 1. Calling out the person for being mean (or essentially saying ‘ouch’ or ‘look at this idiot’). Or, 2. Sharing it to launch an attack.

While I get why, and understand that sharing like this can garner sympathy, or feel like a way to vindicate yourself, or attack the attacker… this is a bad idea! It’s pig wrestling.

These people aren’t worth your time. They don’t deserve you, or those who follow you on these platforms, as an audience. Don’t surrender your time and energy to them. They. Aren’t. Worth. It!

Delete the comment, block the idiot.

Let me say that again: You get a rude/mean/nasty comment on a social media post, so what do you do?

1. DELETE 2. BLOCK.

… and move on. They don’t deserve your time; they don’t deserve your attention; they don’t deserve your mental energy. So why give it to them? Why allow them more time in your thoughts than they deserve?

They are pigs. Don’t let them get you dirty just because they like to get dirty. And hey, I get that it’s hard to turn the other cheek sometimes, and if they threaten you in some way, then sure, take it seriously. But most internet trolls are playing a game, they are purposefully trying to engage and enrage you. To steal your time and attention, and to hurt your feelings. The act of mud wrestling with these losers helps them win.

You want to strike back at these mean people making mean comments? Diffuse their energy by not giving them any of yours: Delete. Block. And move on to spend time and energy on people that are better than them.

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Addendum: I’m not suggesting you delete and block people just because they disagree with you, this is only about comments with malice intent. We don’t learn from them but we can learn from people who disagree with us.

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I wrote this a decade ago:

I remember watching The Razor’s Edge years ago. Bill Murray plays Larry Darrell a taxi driver ‘in search of himself’ who at one point serves as an ambulance driver in World War II. His partner/co-attendant Piedmont is a sour man that is bitter and unpleasant.

If memory serves me correctly there are also two wonderfully optimistic, volunteer, British ambulance drivers that work with Larry and Piedmont. In a scene, these two happy-go-lucky ambulance attendants have engine trouble as they attempt to bring injured soldiers to safety while under fire. Stalled, the Brits attempt to repair their ambulance while enemy fire pinpoints their stationary location. Bombs get closer and closer until they blow up the ambulance, killing these two men. Larry is distraught and the bitter Piedmont says a few kind words about how nice these two were and then says, to Larry’s disgust, “They will be forgotten.”

Later, Piedmont is killed (I don’t remember how), and in a monologue Larry talks of this unruly, unkind and cantankerous man and then says, “He will be remembered.”

I was still a teenager when I saw this movie but it has a powerful lasting affect on me. I realized then and there that we tend to pay far more attention to people and things that are negative and annoy us than on the things we should be happy and appreciative about. I’d like to think that this is learned and not human nature. We don’t have to focus on the negative, and we are better people when we don’t.

Distractions and interruptions

Sometimes a work day feels like a constant flow of distractions and interruptions, and while I spend the day busy, it seems that little that I hoped to accomplish actually gets done. For the last couple (rather productive) days I’ve noticed a pattern of distractions that I seem to create for myself that slow down my ability to really get things done. Here are two of them:

1. I’m working on a task and some information comes to me (a message or a person) related to another task… and I task switch. At this point, I start on the task that distracted me, even though it isn’t something I can accomplish without more information or work, so it isn’t something ideal to do in that moment. However, from there I let other tasks or distractions keep me from prioritizing or completing the task I was on before the distraction.

2. I let incoming information, emails or Teams messages, derail my attention. That isn’t to say these messages aren’t important, simply that if I didn’t let them distract me, I could have been more effective at getting my original task done.

I have a job that tends to be filled with constant distractions and interruptions. I can’t allow these to derail those moments when I actually have time at my desk to get things done. There is often only a few precious times in the day where I have time to focus on a single task and feel a bit of flow as I get something done… when these moments come, I really need to ensure that I’m not creating my own distractions and task switches. This is a sure fire recipe to having a very busy day, and still nothing feeling completely accomplished.

Manipulation and Engagement

Spend an hour and a half watching Social Dilemma on Netflix.

The section on fake news about an hour into the show is truly alarming. Fake news travels 6 times faster and further on Twitter than real news. Think about that as a battle against or for Truth. It’s an unfair fight.

Polarization is growing because polarized messages feed the attention algorithms better than centrist views and ideas.

Your social media feed isn’t designed to give you what others get, it’s catered to keep your attention. Your attention is the product. Social media sites vie for that attention and then sell it to the highest bidder… and the highest bidders are not just shoe companies and consumables, the highest bidders are wanting to influence the next video you see, and the next idea that moves your thinking where they want.

If you use social media, you are not in control of your own attention.

Attention in online delivery of classes

There are some pretty funny and creative ways that students are avoiding class now that it is online. Here are some fun examples:

1. A video of a student using a video of himself on his phone, ‘paying attention’, set up with a tripod in front of his laptop’s camera.

2. This kid has different priorities:

3. And Zach, who is known for his video magic, has fun with Wi-Fi challenges.

All joking aside, it’s harder to hold a group’s attention for too long in an online setting, compared to having a ‘captive audience’ face to face. It becomes a matter of thinking this through thoughtfully, or literally ‘losing your audience’. Remember Bill Nye The Science Guy? I don’t think he ran any segment of his show for longer than 3 minutes. There were quick lessons interspersed with flashy examples and experiments. Compare that to a 40 minute lecture with a teacher, and compare that to a 40 minute lesson online?

Here are two simple questions to ask:

1. What is being done to engage the learner?

2. What is the learner’s experience?

I’m not saying we need to entertain like Bill Nye, but I am saying that if we don’t think of the end user’s experience, we are going to see our audience’s attention dwindle.

Notifications are interruptions

For the past few months I’ve been turning off most notifications on my phone. I tend to keep my phone on silent most of the time. I still get banner notifications for a few things, but most of my notifications only go to my Notifications Center, they don’t pop up and interrupt what I’m doing. What that results in is a phone filled with red notification dots, every time I look at it. I know this would drive some people crazy, but I don’t mind.

I use the dots to remind myself that I’m in control. I don’t need to see what’s on social media, it will still be there when I choose to look. I will see all my email, but I won’t let email determine my schedule. I won’t let email interrupt what I’m doing now. I let my staff know that I will frequently look at Microsoft Teams, and that this is a faster way to connect with me than email.

This shift to MS Teams allows me to prioritize my staff over the last 10 emails that came in after a staff member asked me something on email. It allows me to contextual the conversation rather than letting outsiders determine what distracts me, simply because they were the most recent item in my email inbox. This shift has reduced my total daily emails, and it has also reduced my time on email further because I’m not getting emails I wish I saw hours before from my staff, and my staff know what to, and not to, add to my email.

I’m the first to admit that I probably still spend too much time on my phone, especially at home. It’s where I read my news, listen to audiobooks and podcasts, consume social media, and even create these daily blog posts. But I also know that reducing notification interruptions has helped me stay more focussed on the tasks I’m trying to complete both at work and at home.

The Netflix Trap

Despite the fact that I grew up in the era of Seinfeld and Friends being sitcoms that were on the air, I haven’t seen all of the episodes. My daughters have seen every episode in order, and my youngest daughter is on her 3rd round of watching Friends through all 10 seasons, or 236 episodes, on Netflix.

When I watched these shows, they were on TV, with commercials, and we didn’t have a VCR set up if we missed the time slot. By the time the reruns were on, I was already not a fan of waiting through commercials to watch a show.

This weekend I got sucked into a drama on Netflix, and still nursing an injured knee, I found myself in front of the television for hours. I fell deep into the Netflix trap watching the next episode, after the next episode, after the next episode. ‘OK, just 1 more,’ I’d tell myself, then just one more after that…

I do this sometimes on longer breaks like summer and Christmas break but it’s very rare that I sink into a series like this on a regular weekend. The appeal is strong when there are no commercials and the opening/closing credits can easily be skipped. There is no waiting until next week’s time slot on TV, no waiting for commercials either. Just show after show, with each ending designed to hook you into the next one.

Watching television has changed significantly. I can see how easy it is to stay trapped in front of it now in a way that wasn’t possible when I was younger. YouTube and Facebook can be the same for some, with the next video automatically playing after the one you are watching is done. Blink and several hours have gone by.

I had a good dose of this on the weekend, and I’m done for now… At least until the March break. The series I was watching has one more season and I’ll probably watch most of it in a two to three day span. I force myself to wait for an extended break. But when I start, I don’t pretend that I’m not easily sucked into the trap of binge watching, like many others.

Time and Attention

We are only ever fully present when we commit both time and attention to the things we value.

However:

  • We struggle with making time for things.
  • We struggle with giving things our full attention.

On a personal note: I don’t get too excited by anticipation. For some people, the excitement of planning something is almost as enjoyable as doing the actual thing. That’s not me. I don’t know how to put a value on this? Sometimes I think I’m missing out, other times I think I enjoy experiences more because I haven’t built it up in my head. But leaving anticipation aside, I know that at times I struggle to be fully present.

Sometimes the moment I arrive somewhere, I’m checking the time to know how long I have… I’m putting the present into a time slot. It seems there’s always another event in my calendar to get to. That’s not committing full attention.

Then on the opposite end is when I have a ton of time. Often when this happens I end up squandering much of that ’empty’ time… time that I wish I had when I’m busy; when my ‘To Do’ list is huge.

My writing changes when I give it both time and attention. This is why I’ve started writing at night. At first I needed my writing to fit into a tight timeline. I’d wake up and know that I had a maximum of 45 minutes to write, then get my meditation and workout in before my workday started. But some days I’d draw a blank and need to dip into my almost-ready drafts to fit everything in.

Now I get most of my writing done in the evening and without that hard timeline, I still usually spend less than 45 minutes writing. I think the freedom of no time constraint allows me to devote my full attention to writing.

I am not sure I’m always able to do this in other areas in my life? It isn’t easy to fully commit both time and attention to whatever we do in the present moment, but when we can do that, it is a rewarding experience. Carpe diem.

Hitting the goal posts

Wayne Gretzky had an amazing talent for scoring goals.  Three records that he holds, that may never be surpassed, are scoring in 51 consecutive games, scoring 50 goals in 39 games, and scoring 92 goals in one season (80 games). To accomplish this he did something very well… He would visually focus on the back of the net, the open space between the goal posts and the goalie, and he would send the hockey puck into those spaces. Yes, that’s what most hockey players want to do, but it’s not what they actually do.

When most people are aiming at a goal, be it in hockey, water polo, soccer, lacrosse, or any other sport with a net and a goalie, they are (almost) always aiming for the edges of the net, near the goal posts or crossbar. However it is challenging to aim at an empty space, so many people end up looking at the posts instead, and that’s what they end up hitting.

When I coached and saw someone hitting the crossbar a few times, sometimes I’d pull them aside and ask them to close their eyes. “Imagine the goalie and the bars of the goal behind her. Do you see them? Ok, now make them all one dark colour, like black. Now brighten the space between the goalie and and the bars. Got that in you head? Ok, aim there.”

Related to this, have you ever noticed the weird odds that a car accident will often include the collision with a telephone pole or a post, when there isn’t any other obstacle for quite some distance? The less interesting reason for this is that accidents that do not involve poles and posts are faster to clean up. The more interesting reason is that when a driver is in a dangerous situation and sees the post, they fixate on it, and while consciously scared and wanting to avoid it, their hands steer where their eyes go.

In school, there are many ways that a student can aim for the goal posts:

What do I need to do to get a ‘A’?

What’s the fastest way to get this done?

What does the teacher want me to do?

There are also many ways that educators can aim for the goal posts:

Teaching facts void of big ideas.

Teaching ‘the how’ without ‘the why’, (such as in Math, teaching that a negative times a negative equals a positive, and not explaining why this works). 

Counting marks rather than marking what really counts. 

None of these questions or examples are about learning. They aren’t on target; they aren’t the goal. But when we aim for the posts, we tend to miss the intended target, or in these examples, the intended outcomes.

What’s a goal post you are aiming at? And what would you be doing differently right now, if you were aiming at the net rather than the posts?