Whenever I see people get on diets or start jumping into crazy workout schedules I think about how long they will last? Is this a lifestyle change or a temporary change? And often the ones that are temporary are focused on unrealistic targets that they are very unlikely to get to.

Have a listen to James Smith’s TikTok about ‘Optimal’ targets (oh, and be prepared for some f-bombs and colourful language):

I wrote a post recently about optimization rather than maximization, and it was somewhat similar, but this really hits the nail on the head.

Good habits, optimizing small patterns of behaviour, and living a good life without ridiculous sacrifices or hours upon hours of relentless dedication. Not 3 hour a day workouts, but at least 45 minutes five days a week. Not broccoli and chicken every day, but being thoughtful about junk food and making smart choices.

Not unachievable targets, but realistic goals over long periods of time where you’ve maintained good habits for eating, sleeping, and working out. Fit for life, not looking fit for my holiday bathing suit. Healthy living, not perfect diets and workouts. Because when the bar is set too high, when you believe the fitness magazines that tell you how to get a 6-pack in 6 weeks, you are not seeing thé tremendous sacrifices those abs require. We need to set a realistic destination, then enjoy the journey.