It was 15 years ago today when I finally decided to start Twitter. I say ‘finally decided’ because I was in a network of bloggers who were already on board and it seemed every day I was reading some new convert’s blog post about what a great tool it was. And they were right! I loved it so much, I wrote an ebook about how to get started:
But Twitter has changed, and I’m not just talking about Elon Musk’s blue verification fiasco. No, the changes started long before that. For educators, the glory days were 2007-2010 or 2011. That’s when there were amazing resources being shared for their value to teachers rather than businesses. That’s when educators shared ideas on blog posts and full conversations about the post would happen in the blog comments and on Twitter.
After that there was a shift. The tone went from ‘look at this great resource or interesting post’ to look at my post or my tweet, and corporate tweets seemed to be promoted by the same people. I’d share a blog post and it would be auto-retweeted by educators who used to read my posts before they were shared. And less conversations happened because the next tweet was more important than the previous one.
For the last few years Twitter has been more of a one-way distribution of my blog rather than a place I engage in. When I hit ‘Publish’ on this post, it auto-posts to Twitter, my blog’s Facebook page, and LinkedIn without me having to go to any of those sites… and sometime I won’t go to them for a few days at a time.
I long for the days of old-Twitter. I’d happily put up with the Fail Whale again (which popped up when servers couldn’t meet demand) just to get the old, exciting engagements back. But I’m afraid those little Twitter birds aren’t keeping the whale up like they used to. Twitter might survive the fiascos it faces today, but it won’t ever recapture what it lost long ago.