Tag Archives: survey

How did we do today?

Leave a reply

I went to my local drug store to pick up a prescription this morning. I walked in and stated my name, the pharmacist asked me my date of birth, then she went into a drawer,picked up my prescription, and handed it to me. I paid for it and left. Before I even got to my car I got a text:

Thanks for visiting [Drug Store Name]. How did we do today?

To rate your overall pharmacy experience, reply with a number 1 to 5, with 5 being the best. We appreciate the feedback!

I replied: STOP

…And received an unsubscribed notification text. But here is the thing: I never subscribed.

This evening I was sent an email from the same pharmacy titled, ‘How Did We Do?’, asking me to ‘Take a short Survey’.

I don’t remember when the line was crossed, but it has been crossed. You share personal information like your phone number and/or your email address, and companies believe it’s their right to contact you and ask for feedback or to promote products and sales. And the thing is you always end up giving them your phone number or your email because, for example, you need to become a member in order to get the sale price, and you can’t become a member without sharing these details.

I can understand asking me, ‘ How did we do today?’ If I spent 2 hours getting a service from you, or if I contacted customer service to help me solve a challenging problem. I get it if we’ve been through a two month process together. I can’t understand what you expect me to say about a 45 second interaction?

What meaningful data are you getting, and at what cost of annoyance to your customers?

I can’t pick up a prescription without being hounded for feedback on the transaction? I can’t read your website without accepting all cookies, and closing the window inviting me to subscribe to your newsletter? I can’t see your 1-minute news clip without viewing two fifteen second ads, the first of which I can’t skip and the second I have to wait 7 seconds to skip? I have to watch a 5 minute video where you spend 4 minutes telling me what you are going to tell me.

You want to help me? Stop this nonsense.

You want my feedback? Stop asking for so much feedback. Stop burying the lead behind advertising or behind a slow-burn audience retention strategy designed to evokes sunk cost feeling like, ‘Dang, I’ve listened for 4 minutes now, I’ve invested too long to miss the ending now.’ And stop asking for engagement (like, comment, subscribe) before you get to the point.

Just stop it… Please!

Ask a student

I’ve created a survey for my Grade 11’s and 12’s. They are the only students in our school that know what our community and culture was like pre-lockdowns and pre-restrictions into cohorts to deal with the pandemic. The 11’s only saw this from September to February of their grade 9 year, the 12’s experienced it for a year and a half. I am asking them these questions for a few reasons:

1. I want them to remember what makes our school special.

2. I want them to share their perspective so that we know what students find valuable about the culture we had before restrictions altered our environment.

3. I want to learn what students didn’t like or enjoy, so that we don’t bring those things back.

I created the questionnaire and shared it with teachers for feedback. I also shared it with one of our grade 12’s. The teachers said, ‘good questions’ and gave a suggestion or two. My student said the same, then went on to give me a whole slew of suggestions that will make the survey easier to understand and respond to, and provide better (clearer) feedback to us. This student’s suggestions allowed me to see the survey through a student’s eyes, and gave me perspective that I could not have had otherwise.

Sometimes we do things for students without having empathy for their experience. We design activities and assignments without thinking of the user experience… without including them in the design process. Often we can make these activities and assignments for students so much better… if we just remember to ask a student.

Decision-making before retweeting

This is far from a comprehensive survey, but I asked and 83 people responded.

     Survey results are anonymous, so please be honest: I usually retweet/share links:
     If I like the title.                      3.6%
     If I trust the source.             25.3%
     After skimming content.    16.9%
     After reading content.        54.2%
     83 votes Total

 

I think that the people in my network probably slant towards more cautious thought before sharing, compared to a more random selection in a larger survey. That said, I’m often surprised when I see someone retweet something I shared in a shorter timespan than it would take to read the article I linked to. My guess as to why? ‘I like the message of the title and I trust Dave to share something good.’

Think about these results, what if anything do they say about the reliability of information being shared on social media?

Where do you find my Daily-ink?

I write this daily-ink on a blog at Daily-Ink.DavidTruss.com but I’m pretty sure that’s not were people go to find it. When a new post gets published, it also goes to:

  • My ‘Pairadimes’ Facebook Page
  • LinkedIn, and
  • Twitter

I then share it to my Facebook Story and page.

These social media sites are where my daily posts get seen… but are they read? If you’ve read this far, can you please let me know where you found this post?

2di.me/Daily-Ink-Survey

Thanks!