Tag Archives: social media

When bad ideas go viral

A decade ago viral videos went viral organically. People shared videos, these went into other people’s timelines, and they shared it too. This can still happen on Twitter, to a small extent, but not on Facebook. Facebook viral videos only happen through advertising dollars. Even that cute cat video doesn’t spread unless it is pushed through. The next time you see a viral video with million of views on Facebook, take the time to notice three things:

First, notice that he video was uploaded to Facebook. It’s not a YouTube or Vimeo embedded video, it’s actually a video that was saved on Facebook. This is so that they can fully track, and have advertisers pay for, engagement.

Second, notice that the video will have some branding on it: A website logo or emblem of some kind. It is being promoted by a company or organization.

Third, notice if it is from someone that you regularly see in your timeline. Your timeline used to be every post from every person you follow, now your timeline is curated and you see some people more than others… but when a friend that’s seldom seen in your curated list shares a paid-for/promoted video, suddenly you see their post in your timeline again.

This becomes dangerous when the information shared is false. Here are two specific examples where this is scary right now:

1. Anti-vaccination propaganda: vaccines have made our world a significantly safer place. Hopefully there will be a vaccine for Covid-19 soon, but the reality is that millions of people will likely opt out of taking it and the virus could linger for years, mutating and making the very vaccine useless. Measles have had a resurgence because less people around the world or vaccinating their kids.

2. False claims about Covid-19 cures and anti-mask groups are undermining the science behind fighting this virus. The most recent viral video, taken down by Facebook, has a doctor espousing how she has cured over 300 Covid-19 patients with Hydroxychloroquine. I wrote about this drug as a treatment for covid-19 here: Trying to find the Truth

It’s one thing to say a drug is useful in helping treat an ailment and yet another to claim it is a cure or somehow preventative (like a vaccination).

I’ve had an argument with some very smart people that think Facebook should not take down videos like this because ‘people should be able to watch them and make their own decisions’. Maybe I’d have agreed with them a decade ago, because the video would have to spread organically and people could share their concerns along with the video. But today, that video will get millions of viewers targeted through advertising dollars to promote bad ideas. And advertisers with their own agendas will feed the video to people most likely to agree and share it with support.

This isn’t an organic process. It’s marketplace advertising being used to market and sell bad ideas, entice anger, and polarize opinions and perspectives. Even the taking down of the video has become polarized with the ‘Leftist social media sites only taking down videos they don’t agree with.’ …suddenly this is about politics and not about the spreading of dangerous ideas.

There are a lot of bad ideas being intentionally spread right now. The scary part of this is that these bad ideas are going viral through advertising dollars spent with an agenda to create anger, divisiveness, and the polarization of people.

And while I’ve focused on anti-vaccines and Covid-19 cures, media outlets have used fake (or carefully edited) protest videos to entice anger and gain clicks and advertising revenue, and used language to specifically pander to specific audiences. The desire to share messages virally has made it so that almost any (newsworthy) viral video you see will likely be one that has an agenda, and that agenda is seldom to give you the truth.

Ask yourself who is behind the next viral video you see, then ask yourself what their agenda is?

A break and a lapse

Well I ended up taking just over a week off of my Daily Ink, with plans to do some writing outside of this space. I didn’t. I did have a wonderful break, including from social media, and I’ve been very slow to return. I also listened to a couple books for pleasure and truly enjoyed the break.

That said, I really didn’t write anything at all, and I’ve let my email completely pile up. I don’t feel bad about this, it has felt good to let go of things. Even today I slept in, had a really slow start and am sitting with my laptop in my back yard enjoying the sun and sipping coffee as I type. So while I’m going to make some observations about how I’ve wasted some of my time, I’m not doing so with any guilt, I’m just making observations around my expectations versus reality.

Writing: In about 9 days of not writing daily here, I ended up making 3 notes in my phone regarding the other writing I wanted to do. I can’t say that it wasn’t on my mind but without a routine and setting time to intentionally sit and write, it just never happened. I planned to do what I’m doing now, enjoying the sun outside while writing, but I never actually dedicated specific time to do so. My rest and relaxation never seemed to include taking time to write.

Meditation and exercise: I missed 2 days of meditation and 2 days of exercise (one of them being the same day) thanks to not having a regular routine. I had a long streak on my Calm app broken, but I started a new one yesterday. Last nights workout was minimal and it took me way too long to do so little. Again the lack of a routine hurt me. Still with respect to exercise, 5 days of workouts in a week is pretty good and I usually take at least one day off anyway.

Diet: I’m not on a diet, but I try to eat well and for the start of the year I was regularly doing intermittent fasting (14 hours minimum) 5 days a week. Covid ended that and I’ve never really recovered, but the amount of junk I’ve eaten the last week is horrible. I forget to eat then gorge on junk and my upset stomach has been telling me that I need to get my eating under control.

Social Media: I didn’t miss it. Not even Twitter. I thought I was going to take a break from news as well, but I didn’t although I should have. I’m disheartened by social media right now. It is polarized to the point the facts and reality no longer matter. Call-out culture, angry Karen videos, quick fixes, miss-information, anger, hate, pandemic fear… it seeps into my timelines and make me want to close my accounts.

The week+ of being off is over, and “I’m back”. While I enjoyed the break, I look forward to building a more consistent routine of fitness, meditation, and writing again, with a hesitation to spend much time on social media for a while yet. It’s funny, I thought I would need to stop writing here to get into the mood to write elsewhere, but in reality I need to keep writing and just choose to write more, (and actually make it part of my routine). I’ve enjoyed myself during this break, but I also lapsed a bit in the routines that I’ve built over the past year and a half, and I’m ready to build these positive routines back into my summer schedule.

Our online persona

No one shares all of who they are online. We share snippets, frozen moments, and smiling images. Some share to learn, others to reflect, others to seek attention. What’s clear is that we are not our public or online persona.

Writing and sharing daily, I’m keenly aware that I share a lot more than others do. How is this perceived by others? I’ve had some surprising feedback, some of it good, some of it disappointingly bad. I’ve even had it questioned if this was somehow taking away from my work day. That would have made me laugh if it wasn’t, at the time, so upsetting. I wrote a scathing retort that will probably never leave my drafts. It was cathartic enough just to write it.

And that’s what I’m reflecting on now, what do we chose to share and what do we keep to ourselves?

What do I keep to myself? What do I blog about? What do I expose? What do I hide?

A few years ago I went through 6 months of chronic fatigue. My family and coworkers knew, they had to know because I wasn’t running at full capacity no matter how hard I tried… but I didn’t really share any of this online until I found out it was from an extreme Vitamin D deficiency, and I was on the road to recovery.

I can remember going to a conference once and meeting a blogger whom I read regularly and admired. I was so excited to meet this person who ended up just being an ordinary guy who really didn’t want to talk about anything I was interested in talking about. It was a huge let down. This is especially true because before meeting him, I’d connected with so many amazing people at conferences who felt like instant friends, and whom I loved meeting face to face. I had met so many people that I felt I knew, and who exceeded my expectations as wonderful human beings. This guy just let me down.

But did he? Did he let me down or did I expect too much? Had I built him up to be something he wasn’t? Did I imagine him to be more than he was? Did I imagine my online interactions meant more to him than I should have?

On the flip side, who have I let down, disappointed, and even unintentionally ignored? Who has met me and thought, ‘Oh, that’s not the guy I thought he would be… that’s not the online Dave that I know.’

Whether we want to admit it or not, we don’t put our whole selves online. We refine our online persona by intentionally editing things out. We may not see ourselves the same as the Instagram teen deleting images that don’t get enough likes, but in some way we are one and the same. We choose to put some things ‘out there’ and we choose to leave some things out.

I have a friend who shares the most incredible photos of themselves having a wonderful time on Facebook, who I know is unhappy and struggles with depression.

I have another friend who in the past over-shared a tremendous amount of information about themselves. I was concerned and mentioned this to them. The response: “I’ve had people thank me for being so honest, and sharing things they are afraid to.” They were over-sharing in my eyes, not in theirs. It was beyond my comfort zone, not theirs. It was an uncomfortable level of sharing for me, not for them.

I can see that we are not our online personas. They are different than us. Even though this persona can say a lot about us… they don’t always say what we think they say.

How intentionally different to you is your online persona?

I miss the conversations that used to happen on blogs

I can remember blogging and getting 20 to 50 comments that made the post into a conversation… a dialogue that I learned from. That rarely happens anymore. Part of this is that the conversation has moved. For example my Daily-Ink posts generate conversations on LinkedIn, and on Facebook. But I miss rich feedback that made a blog post feel like an engaging conversation. That doesn’t happen much anymore.

What made me bring this up is that I had two people, Brad and Bill, comment on my post about ‘Trying to find the Truth‘, and this conversation reminded me of the kind of commenting that used to happen more frequently.

Twitter conversations are fun, but the richness isn’t there like it is in a longer format blog post and follow up conversation in the comments. Facebook seems to invite compliments like, ‘thanks for sharing’ or ‘I really enjoyed this’, but seldom anything deeper as an add-on to a shared post. LinkedIn seems to have the better conversations coming from blog posts, but they get lost in the stream as opposed to being curated with the blog post.

Perhaps I need to make the effort Aaron Davis does to ‘Read Write Curate‘. Interesting timing that I went to find that link and stumbled on this quote Aaron curated from Bill Ferriter:

Here is Aaron’s full website, Read Write Respond.

Anyway, I’m going to make a commitment to comment more on the blogs I read. If I want to see this kind of conversation more frequently, I should also participate more myself.

Twitter has changed, but so have I

Back in November, I celebrated 12 years on Twitter and I reflected,

“I still love Twitter, and it is still my go-to place to connect and learn from others when I’m online. But, 12 years in, I miss the power of this network to engage me in deep learning filled with rich conversation. However I also recognize that my focus has changed too. I transmit more than I converse, I dabble more than I engage. If I’m honest, I probably could not have maintained the engagement I gave Twitter at that time for 12 years.“

Recently, I responded to a tweet that asked: “has anyone ever found a friend through twitter and actually met up with them?”

https://twitter.com/hashplanted/status/1260988566676668422?s=21

And I responded, “Again and again and again…”, then shared a few examples:

Just off the top of my head. People I friended on Twitter before meeting F2F:@lizbdavis @plugusin @jrichardson30 @courosa @gcouros @khmmc @bbray27 @shareski @Philip_Cummings @snbeach @djakes @verenanz @_valeriei @dkuropatwa @mguhlin @ShellTerrell @fryed @wfryer @spencerideas

— Dᴀᴠɪᴅ Tʀᴜss ∞β (@datruss) May 16, 2020

I genuinely miss the days when I would get onto Twitter at about 4:30, after a day of teaching, and I’d scroll my timeline all the way back to the last tweet that I read in order to ‘catch up’ on what I missed during the day. I miss conversations that would last 15+ tweets, with others joining in to the ‘conversation’, and I miss the sense of connectedness and intimacy I had with genuine friends that I had never met face to face. I miss how Twitter was connected to blogging, and conversations went from sharing a link to conversations in the blog’s comments. It was a different time, and it comes with some nostalgia.

But as much as Twitter has changed, so have I. I lurk a lot more. I move conversations to Direct Messages, or other communication tools. I transmit – meaning, when I write this Daily-Ink, or a post on Pair-a-Dimes, or on my Podcast, or YouTube, then I share a link on Twitter… sometimes my last 3 or 4 Tweets might be me sharing something I’ve done. This can seem like I’m marketing or doing self-promotion, and some people don’t like that… I look at it 2 ways: 1. I produced some content to share, and I’d actually like some attention on it for the effort. And, 2. Is it really self-promotion when I’m not selling anything?

If it really bothers someone, it’s really easy to hit the unfollow button. I also don’t read and comment on as many blogs as I used to, and so I’m not engaging the way I wishes others do. That said, I still find it funny when someone retweets a link I share (be it to my content or someone else’s) faster than it would take to read the content that was shared! I make it a rule not to share anything I haven’t taken the time to read or watch myself.

So, as much as I miss the old days of Twitter, I’m using Twitter differently and can’t expect the same experience I had before smartphones, hashtags, and less than 500 people on my timeline. Things have changed. But I still love Twitter, and 95+% of the time I see good things and ‘Angry Twitter’ doesn’t show up in my network. That’s a far better ratio than Facebook, and my community on Twitter that I engage with is still pretty awesome. It’s not what it used to be, but neither am I.

—

PS. Twitter EDU is a free eBook I wrote to help people find greater value in the tool when they get started. Share it, if you know someone that can use it.

Where do you find my Daily-ink?

I write this daily-ink on a blog at Daily-Ink.DavidTruss.com but I’m pretty sure that’s not were people go to find it. When a new post gets published, it also goes to:

My ‘Pairadimes’ Facebook Page
LinkedIn, and
Twitter

I then share it to my Facebook Story and page.

These social media sites are where my daily posts get seen… but are they read? If you’ve read this far, can you please let me know where you found this post?

2di.me/Daily-Ink-Survey

Thanks!

Are we Social Distancing or Physical Distancing?

Disclaimer: Continue Social Distancing as recommended by health professionals! I’m not talking about changing practice, only changing perspective! We all need to do our part to reduce the spread of COVID-19.

A couple days ago, I wrote about how Connecting Online is Easier Than Ever:

The social distancing due to Covid-19 has been challenging, and getting outside once a day for a walk has made me feel a little boxed in. But we live in a time when it is easier than ever to connect with people online.

Since then I’ve come across the term ‘Physical Distancing’ a lot more. This is really the issue. Reducing or actually eliminating our physical proximity to others long enough that the virus doesn’t spread. However, we can still be social in the digital world. Video helps. It’s nice to see the people we connect with.

More than ever, I think this is a time to be social and to not let the idea of being isolated get you down. As we head into a long period of physically distancing ourselves, I think we should find ways to connect with people socially. Be intentional and thoughtful, whether connecting for fun, for learning, or for work… but no matter what your intention, make sure that you make the time to be more social and to connect in ways that meet your needs to spend time with others.

________________

A great tool to connect to others with is Twitter. If you want to get started

Twitter EDU is your FREE One-Stop-All-You-Need-To-Know-Guide to Twitter.

“The hardest part of Twitter is that it does not have a friendly entry point. Until you develop a network, it actually takes a bit of work to make it meaningful and rewarding.”

This book makes learning and engaging with Twitter easy.

Like this:

Like this:

Like this:

Like this:

Like this:

Like this:

Like this:

Like this:

Like this:

Like this: