Coffee is bad for you, no wait, it’s good for you! A glass of read wine a day is good for your heart health, no wait, any amount of alcohol is unhealthy! Drink fruit juice, it’s high in vitamins, no wait, there’s too much sugar and not enough fibre in the juice alone! Creatine can damage your liver, no wait, it just spikes the creatine marker for liver issues, it doesn’t actually mean your liver is having issues, just that you have to look at different markers if you supplement your creatine.

From what food to eat, to what vitamins and supplements you should and shouldn’t take together, to exercises that are guaranteed to give you results, it seem like there is always a constant stream of new, updated research and information about improving heath which contradicts something we’ve heard (and believed) previously.

Here are 2 rules to follow as you travel the health advice rollercoaster:

1. The science matters. How big is the sample size, how many other studies suggest the same thing?

2. The messaging. When the threat is over emphasized, the message needs to be taken with a grain of salt. When a product is being pitched, there is an underlying benefit to exaggerating, either the cost of not taking the product or the benefit of taking it. This doesn’t mean that what is being said is true or false, it just means you need a good dose of scepticism unless you’re actually referring back to the science yourself.

Ultimately, it comes down to one question, are you getting research or are you being sold something? It’s not that you shouldn’t question both but rather if it’s advertising, this scrutiny should be significantly greater. And, no matter what it is, you can be certain that it’s probably going to contradict something you’ve heard previously. There are going to be a lot more twists, turns, and loops on this roller coaster before we truly understand how our body works and what benefits it the most.