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almost free

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The internet needs a makeover. I remember when I wanted to make a fun certificate or a personalized card, I could just do a Google search and find a free resource. Now when you do it, the top 10+ sites found in the search all require you to register, login, sign up, or sign in with Google or Facebook. Don’t worry, your first 30 days are free, or you’ll need to put your email in to get promotional spam sent to your inbox.

I get it. It costs money to run a website. I know, I pay to keep DavidTruss running and thanks to some affiliate links I’ve made about $35-$40 over the past 15 years. Add another $15 if you include royalties from my ebook, which I give away free everywhere except on Amazon where I couldn’t lower the price. This is my sarcastic way of saying that I don’t make any money off of my blogging and I actually have to pay to keep it running. That’s fine for me, I don’t do this for an income, but most websites need a flow of cash coming in to keep them going.

But no matter how you look at it, things on the internet have gotten a lot less free over the past decade. My blog’s Facebook page doesn’t make it onto most people’s stream because I don’t pay to boost the posts. Twitter, since it became X, has been all about seeing paid-for blue check profiles and my stream feels like it caters to ‘most popular or outlandish tweets’ rather than people I actually enjoy following. Even news sites are riddled with flashy advertising and gimmicky headlines to keep your eyes on those ads.

There needs to be a way to keep things ‘almost free’ on the internet, while not inundating us with attention seeking ads, or making us register and give away our email address to be spammed by promotional messages we don’t want. I think it will come. I think there will be an opportunity to choose between ads or micropayments. Read the kind of news you want or listen to a podcast for a penny. Like what you read/hear? Give a dime, or quarter, or even a dollar if you really like it.  There are already people donating this way on Live events on YouTube and Twitch and other similar sites, it just needs to get to the point where it’s happening on any web page. I’d rather pay a tiny bit than be inundated with ads. It’s coming, but not before it gets worse… we now have ads coming to Netflix and Prime. They want us to pay MORE to avoid them. The model is still about exploitation rather than building a fan base. Subscriptions will dominate for a while and so will models that upsell you to reduce the clutter… but eventually, eventually we will see the return of the ‘almost free’.

The waterfall experience

In March of 2017 I was in Costa Rica and we visited a beautiful waterfall. This was my description on Facebook.

Take 43 seconds out of your day and watch this waterfall in slow motion.

Nature is amazing. There is a reason why we are drawn to the outdoors, and why natural formations like peaks, vistas, and waterfalls become beacons that draw us to them.

But what made this a truly incredible experience was that it was felt as well as seen. It was a full body experience.

Misinformation machine

Yesterday I shared this tweet:


Daniel Funke shared a thread of images that are NOT from the current invasion of the Ukraine by Russia, but are being spread in social media as if they are from the current battle.

Today I read an article that stated, “Facebook has blocked Russian state media outlets from using its advertising platform or using other monetization features in response to the invasion of Ukraine.”

Its amazing that propaganda is so prevalent today when there is such easy access to information. But we are not living in an age where facts travel at the speed of fiction. Lies spread faster than truth. Sensationalism trumps information, and upset or outrage create the perfect venue for the re-sharing of fabricated stories that go viral.

Facts blend with fiction into a narrative that is anything but real news. What stories do the news stations in Moscow share with their citizens? How different does the news sound in neighbouring Belarus, compared to China, compared to news here in North America?

It’s easy to share narratives that match your own view, even if the source of the data is unreliable. We are living in an era when misinformation reigns. Social media has become an unstoppable misinformation machine, and every time we click a like, re-share, or forward a narrative that isn’t true, we become part of the machine. After all, we are the social in social media. We are cogs in the misinformation machine.

A metaphor for meta

By now most people have heard about Facebook’s plan to open up The Metaverse to everyone: a virtual environment where we interact and engage in a digital world.

Back at the start of September I wrote Future Tech: Prescription Glasses Metaphor, and shared how wearable technology will enhance us. In it I said, “The future I shared above is a future with a metaphorical 30/20 vision. It is the ability to see and feel things that people today can not see or feel without augmentation… and this will be the new version of 20/20 vision.”

Essentially, if you aren’t augmenting your sight with added (meta) data from the world, normal vision would be like you are walking around with bad vision, missing out on what everyone else can see. The Metaverse is a bit different. It isn’t augmentation of reality, it is an alternate reality, albeit a virtual one. It is a world unto itself, with locations to visit and items to consume and purchase.

There are a lot of movies about people being trapped in a virtual world or a video game, this is a space people choose to go to. It has all the trappings of the present world, but without the crowds, pollution, and effort to commute to different places. But while I haven’t read Neal Stephenson’s Snow Crash that first coined the Metaverse, from what I understand it’s quite dystopian, with capitalism reigning supreme and the rich controlling the virtual world. Sure, it will produce some new winners, the early adopters who understand how to build and capitalize in this new frontier. However, the rich will also do very well, and be the early buyers who build the infrastructure for profit. Facebook will profit the most, with a younger generation that was a demographic that they were losing.

It’s going to happen. It’s going to be a space everyone finds value visiting. From moviegoers, sitting in a virtual theatre with the biggest screen they’ve ever seen right ‘in front of’ their eyes. To birthday parties of friends in other parts of the world. To business meetings. To music concerts and live performances. To actual video games where you spend both time and money living in an alternate reality.

Except it won’t just be a vacation land and escape. It will be a temporary happy pill for some, and a permanent place of work for others. It will not bring happiness for most, it will only extend the rat race of the physical world into a virtual world.


if this feels like a dystopian outlook, it’s not because of the inability for this new Metaverse to be a great place, but rather because those who build it and first explore it won’t be there to make it an ideal place to enjoy, they will be there to make it a market to gain profit and power.

Welcome to the virtual rat race.

Social media engagement vs entertainment

For many years social media has been a big part of my life. I’ve used mostly Twitter, but also Facebook and LinkedIn, and to a lesser extent Instagram. I also engage on Snapchat with my family, and I love the creativity of TikTok. But I don’t spend a lot of time on any of these.

Actually, about 3-4 times a week I do go to TikTok and spend a half hour being entertained, but not producing anything, just watching. To me this is more like TV than social media. I don’t watch TV regularly, but I’ll ‘tune in’ to TikTok for 30 minutes, then my phone tells me that I’ve used up all my time. I set the time limit because I found that I could easily switch from 30 minutes of entertainment to an hour plus of wasted time. So, while I engage with TikTok for a few 30 minute stints a week, it’s entertainment rather than engagement. Occasionally I’ll tweet a really clever TikTok.

Beyond that, I really just auto-post my blog to Twitter, Facebook, and LinkedIn, then later that day see if anyone has engaged with those posts. I also respond to any engagement people have with me, such as someone tagging me with @datruss on Twitter. So I go in as an observer, and respond if addressed directly. Yes, I might do a bit more while I’m there, but I’m not usually engaged for more than 5-10 minutes.

This is far less than I used to engage. Twitter was my go-to place to share what I was learning and to read links that inspiring educators shared. I used to be fully engaged with Twitter as a learning tool. But now I listen to audiobooks and podcasts or conversations on ClubHouse. I do this mostly when working out or when in transit, or while doing things like grocery shopping. And social media doesn’t engage my attention too much more than that.

Interestingly, I think what I do on social media is still a lot compared to others in my age bracket. I don’t pretend that I’m not using these tools at all, or that they don’t take any of my time… they just take less time than they used to.

I remember a conversation with someone about my time spent on social media, and this person spent no time on any of the tools and was questioning how I found the time? I asked if he watched TV? Was he a sports fan and did he watch sports on TV? Did he watch the news? The answers were yes, yes, and yes, and he easily consumed more television than I consumed social media. I could include my daily writing here on my blog and the math still leaned in the direction of more time spent by him on television than me on social media.

But if I’m honest, minus this blog I’ve been using social media more for entertainment than engagement, consumption rather than production. It has been a slow shift over the past few years. This is an observation not a call to action. I don’t think I’ll be changing this any time soon. That said, producing a daily blog since July 2019 is far more online social sharing than almost anyone I know, so my online engagement is still weighted towards production rather than consumption… And, anyone watching TV for the same amount or more time a week can’t say the same.

2 week social media vacation

I’m removing Twitter, LinkedIn, Facebook, TikTok, and Instagram off of my phone until Sunday February 7th, 2021. That’s two weeks of shutting down the social media tools I engage with on some regular daily or weekly level. Staying on my phone will be WhatsApp and Snapchat because they both have family group chats that I engage with, without having other interactions beyond family.

I will continue to blog every day, and these blog posts will auto-post to Twitter, LinkedIn, and Facebook (to my Pair-Dimes page, not my personal wall, so please follow if FB is where you usually see my blog posts). Feel free to chat with me in my blog comments, but comments on other platforms won’t be seen by me.

There is no specific reason I’m doing this, other than curiosity. I want to see what I miss, and how I will use my time. I think I’ll end up with more audio book and podcast listening time, and I’m hoping that I’ll write and meditate more. Time will tell.

I actually deleted the Apps Sunday night, and I wrote everything above before going to bed. This morning I realized that one thing I’ll need to think about is how I get news? Normally I start my day in Twitter Search looking at the News tab and trending hashtags to get a sense of what’s happening in the world. This has been my strategy for a couple years because television and radio news are not designed to inform as much as to keep you watching and listening. And while I read some print news on my phone, it tends to be focussed on the coronavirus or US politics these days… and it seems to be more commentary and opinion than actual news.

In the end, I won’t have missed much if I’m tuned out of the news for two weeks. And although I’m not always in the room, my wife does watch evening news on tv. I will survive just fine with less news along with my social media vacation.

Interestingly, I came across some Coronavirus news this morning and did a little math with the stats. It seems that while the US has vaccinated 20.5 million people, Canada has only vaccinated 0.817 million. Looking at populations, my math tells me that the US has vaccinated 6% of their population while Canada has only vaccinated 2%. What’s the first thing I thought of doing with that info? Tweeting it… my social media vacation has already started to curtail my behaviour.

I’ll share my vacation experience and reflections on February 7th.

Blog comments on social media

This morning I read a comment Aaron shared here on my Daily-Ink, and then commented back on a link he shared.


Then I went to Facebook and commented on a post about a friend, George, who shared his healthy living before/now photos showing his progress. He started by saying,

“For the last year, I have been adding a “progress check” to my Instagram stories for my workouts. I have been teased about it, but It was a way for me to see a difference over time when it is hard to notice the impact of your work on a daily basis. Snapshots over time have given me a better idea of my progress.”

My response:

George, this is fantastic! I love seeing progress photos like this. What’s great is that you aren’t just dropping weight, you are creating a healthy lifestyle. As for sharing the photos… GO FOR IT!

Kelly, Jonathan, and I post workouts on Twitter and cheer each other on. I’m sure some people roll their eyes, but I firmly believe that being public pushes us when we need that push. There is both incentive and accountability to being public about our healthy living goals. You look awesome, and you will look awesome a year from now rather than yo-yo-ing… so share away!

💪😃👍

I know that my Healthy Living Goals have been positively impacted by my being open and sharing them publicly on not just my blog, but also on social media.

What I also notice is that I used to get tons of comments on my blog, and now they are all over the place. My blog gets shared to Twitter, Facebook, and LinkedIn automatically when the post is published, and people will comment and respond on those platforms rather than on my blog. These comments live at a given moment, they don’t live on my blog, connected to my post, like Aaron’s comment(s) do.

Social media timelines scroll past for brief moments in time. You could argue that so do blog posts.. especially when they come daily, but I like the idea that these posts share easily searchable and longer living moments in time. And, if and when I go back to them, I like the idea that the comments are there with the post and not lost on my social media timeline, never to be connected to the post again.

But social media rules the day. I’d probably get 1/10 the readership of my blog if I didn’t post it on social media, and social media is designed to keep you on the platform… to keep you engaged and scrolling, and interacting on the site. I don’t think that will change any time soon.

There have been a couple instances where a blog comment on social media added enough value to the conversation or idea shared in my post that it inspired me to quote that comment myself, in the blog comments. However, it wouldn’t be sustainable for me to try to do that all the time. I don’t really have a solution, I think it’s just a matter of accepting that people will choose to comment on social media sites, and blogs are not as social (anymore).

Common Sense and Speculation

I was planning a long post to look at Covid-19 numbers and the pandemic. With global numbers around 1/2 a million new cases a day and 18-20% of those in the US, it is fairly obvious that the 2nd wave is clearly upon us. Some would argue that the second wave is worse than the first wave. I don’t think so, but I do think we are at a dangerous point where it could get worse.

I started taking screen shots and saving links to research, but I really don’t have it in me this Sunday afternoon to be writing a formal essay on Covid-19. If you want some supporting resources, here is a LinkTree to some great research from an epidemiologist.

The following is what has me concerned right now about the pandemic:

1. Of course the numbers now are worse than wave 1. During wave 1 people couldn’t get tested, there weren’t enough tests out there. A relative in California had covid in March and was sent home without a test. She isn’t a March/wave 1 statistic, as many hundreds of thousands were not, simply from a lack of testing. However, that doesn’t mean that the numbers now are good, and without effort to slow the spread, they will get worse.

2. Some people are easily fooled and manipulated. The idea that masks are either something political or something that infringes on personal rights is asinine. That people mix up being a good citizen with being a rule-following sheep is insulting to the human race. We have survived as tribes, and communities, and as a species because we are communal and support each other in times of need. We are in a time of need to cooperate and support each other.

3. There is only one way to achieve herd immunity that is morally acceptable and that is with a vaccine. Any other approach is a disregard for human life and for the most vulnerable people in our society.

4. We will need a large percentage of the population to get vaccinated. This won’t happen initially. I’m completely pro-vaccine. I’m booked for a flu shot. I will get a Covid-19 vaccine… but I’m not racing to get one that has been rushed to market without being properly tested.

5. Speculations: These are assumptions I’m making, unlike the things above that are based on facts, research and common sense, these are things that I believe will happen in the future. (Hopefully still based on common sense, but I could be wrong!)

A) We will have a safe vaccine in 6 months to a year. What that means is that we will be heading into 2022 before we have a grasp of how well we will come out from the shadow of this virus.

B) We will start to see some normalcy to our world in the middle of 2021 because rapid testing will be affordable and widespread. So things like travel can happen with 1-3 day quarantines rather than 14 days. Entire offices or schools could get tested and contact tracing will help reduce the spread. So, despite the vaccine taking more time to arrive, with proper efforts to protect ourselves and to be willingly tested, things will get better before widespread vaccine adoption.

C) Anti-vaccination and anti-mask groups will stop getting the over-glorified attention they don’t deserve, and they will diminish in size. I’m most likely to be wrong with this speculation if the current US president is re-elected, and his downplaying Covid-19 propaganda is permitted to continue.

D) Despite my optimism that anti-vaccine and anti-mask groups popularity will wane, I think we will struggle with: Conspiracy theories being confused for news; Fake news being so common and well presented that it will become harder to distinguish from real news; And, social media will continue to promote the spread of bad ideas for quite some time. We are going to witness an epic battle between Truth, fake news, censorship, and sensationalization that will leave everyone wondering where they can look to find any information that doesn’t need fact checking?

So, take a deep breath, and buckle up for another year of uncertainty. We need to recognize that nothing is going back to 2019’s version of normal for some time. That said, we need to support each other, do our part, keep our BS filters on high alert, and make smart choices as we head into the holiday season and the new year.

Funding education through charity

I got this ad on Facebook today:

So, Facebook knows I’m an educator and is saying, ‘Hey, use our billion dollar company to ask your friends to fund public education.’ – I didn’t click the link, but I wonder if FB takes a cut?

When I go to Twitter, almost daily I see #clearthelists hashtags with tweets like this:

And

Another billion dollar company, Amazon, profiting from people trying to support public education out of their own pockets.

Let me be clear, I have nothing against teachers asking for help to get things they want for their classroom. Most of the educators I see using this hashtag are American, and because most educational funding is from local taxpayers in the US, there are gross discrepancies in funding available to schools based on zip code. Some schools and teachers in those schools really have to work with very little resources.

The reality is that wherever you live public education is publicly funded and there are always limits on what can be afforded. I’d love to get an expensive new 3D printer for our school to replace our aging one, but I also don’t see that as a priority this year compared to other things that I’ll use my budget on. That doesn’t mean that we are poorly funded, that means we need to be fiscally responsible with our budgets.

The thing is, it bugs me that educators, who tend to be connected mostly to other educators, are asking their network of friends to help fund public education, while billion dollar companies profit. That’s messed up.

Locally, there is a company, Finger Food, that has donated considerable amounts of technology to schools to help get kids interested in coding and STEM projects. They see a direct benefit to supporting public education in their/our community and they work closely with district leadership to make sure they are getting the most bang for their donated buck. This is a great relationship, which benefits our community.

Why don’t more companies look at education this way? When educator and family friends of educators ‘clear the lists’ of items a teacher wants for their classrooms, how much does Amazon make?

I remember years ago a big sports company wanted to put their logo on a high school gym floor for a sizeable donation. There was an uproar in the community about advertising invading our schools. My opinion on the matter was not popular. I thought, kids are bombarded by ads all the time, a logo without a tag line is not a big deal… so this is what I’d do:

Yes, for $—— you can put the logo on our gym floor for 5 years, then we re-sign a new contract or you redo our floors to remove the logo. Don’t like that idea? That’s fine, let us know if you change your mind. So, our schools or district sets the terms and companies abide or not, rather than pandering for any money and settling on company terms. Come into our building on our terms.

Anyway, that’s a separate idea to my original thought… and a bit controversial. What’s not controversial is that while teachers are asking friends to support public education, large corporations are doing little to support public education while also profiting. I think there needs to be more companies thinking about how they can contribute to the education of young people. If just 5-10% of major companies were to find ways to donate less than 0.05% – 1/20 of 1 percent- of their profits (that would be $500 on a million dollar profit), think about how well public education could be funded!

When bad ideas go viral

A decade ago viral videos went viral organically. People shared videos, these went into other people’s timelines, and they shared it too. This can still happen on Twitter, to a small extent, but not on Facebook. Facebook viral videos only happen through advertising dollars. Even that cute cat video doesn’t spread unless it is pushed through. The next time you see a viral video with million of views on Facebook, take the time to notice three things:

First, notice that he video was uploaded to Facebook. It’s not a YouTube or Vimeo embedded video, it’s actually a video that was saved on Facebook. This is so that they can fully track, and have advertisers pay for, engagement.

Second, notice that the video will have some branding on it: A website logo or emblem of some kind. It is being promoted by a company or organization.

Third, notice if it is from someone that you regularly see in your timeline. Your timeline used to be every post from every person you follow, now your timeline is curated and you see some people more than others… but when a friend that’s seldom seen in your curated list shares a paid-for/promoted video, suddenly you see their post in your timeline again.

This becomes dangerous when the information shared is false. Here are two specific examples where this is scary right now:

1. Anti-vaccination propaganda: vaccines have made our world a significantly safer place. Hopefully there will be a vaccine for Covid-19 soon, but the reality is that millions of people will likely opt out of taking it and the virus could linger for years, mutating and making the very vaccine useless. Measles have had a resurgence because less people around the world or vaccinating their kids.

2. False claims about Covid-19 cures and anti-mask groups are undermining the science behind fighting this virus. The most recent viral video, taken down by Facebook, has a doctor espousing how she has cured over 300 Covid-19 patients with Hydroxychloroquine. I wrote about this drug as a treatment for covid-19 here: Trying to find the Truth

It’s one thing to say a drug is useful in helping treat an ailment and yet another to claim it is a cure or somehow preventative (like a vaccination).

I’ve had an argument with some very smart people that think Facebook should not take down videos like this because ‘people should be able to watch them and make their own decisions’. Maybe I’d have agreed with them a decade ago, because the video would have to spread organically and people could share their concerns along with the video. But today, that video will get millions of viewers targeted through advertising dollars to promote bad ideas. And advertisers with their own agendas will feed the video to people most likely to agree and share it with support.

This isn’t an organic process. It’s marketplace advertising being used to market and sell bad ideas, entice anger, and polarize opinions and perspectives. Even the taking down of the video has become polarized with the ‘Leftist social media sites only taking down videos they don’t agree with.’ …suddenly this is about politics and not about the spreading of dangerous ideas.

There are a lot of bad ideas being intentionally spread right now. The scary part of this is that these bad ideas are going viral through advertising dollars spent with an agenda to create anger, divisiveness, and the polarization of people.

And while I’ve focused on anti-vaccines and Covid-19 cures, media outlets have used fake (or carefully edited) protest videos to entice anger and gain clicks and advertising revenue, and used language to specifically pander to specific audiences. The desire to share messages virally has made it so that almost any (newsworthy) viral video you see will likely be one that has an agenda, and that agenda is seldom to give you the truth.

Ask yourself who is behind the next viral video you see, then ask yourself what their agenda is?