In “Martec’s Law: the greatest management challenge of the 21st century” author Scott Brinker states:
“Three years ago, I described a conundrum that I dubbed Martec’s Law:
Technology changes exponentially, but organizations change logarithmically.
As shown in the graph [below], we know that technology changes at an exponential rate. This is the phenomenon of Moore’s Law— and, more broadly, Kurzweil’s Law of Accelerating Returns. But we also know that human organizations don’t change that quickly. Changes in behavior and culture take time. There are only so many changes in people, processes, and technology that an organization can productively absorb at once — at least without a major disruption.
So approximately speaking, organizations change at a logarithmic rate — much slower than exponential technological change.
In my opinion, Martec’s Law encapsulates the greatest management challenge of the 21st century: how do we manage relatively slow-changing organizations in a rapidly changing technological environment? It is a hard problem.”
I think this is something significant to consider in education. Schools tend to change quite slowly. It takes a very long time to change curriculum. Textbooks are a sunk cost on a fixed learning tool. Technology costs money and there are limited funds. And access to technology needs to be safe, and keep student information private.
Training is also a challenge. When a new technology is added to an organization, many employees get on-the-job training to learn how to use the technology appropriately. Often between 25-40% of the cost of a new tool could be put into training. That doesn’t happen in education. Teachers are in front of students daily; The technology itself tends to be 90%+ of the funding cost; and teachers get limited training and professional development.
Martec’s Law: “Technology changes exponentially, but organizations change logarithmically,” is exaggerated in education making adaptation to technology much slower. To appropriately integrate new technology requires systems thinking about how to scale.
I used to think that fearless ‘techie’ teachers, the innovators and early adopters, were the ones who really move education forward. I still see how they play an important role, but they transform classrooms not schools, much less districts. Now I see the value of district-wide initiatives where every teacher is given a minimal amount of access and training… in the same tools. Because tech support can’t be sustained when every teacher wants full access (cost and support) to the newest shiny technologies.
Large organizations with rich budgets only advance logarithmically while technology advances exponentially, so to expect schools to do the same on more limited, government funds is hardly realistic. Yes we need the outliers who will try new tools and share their knowledge, but we also need system wide support and training, on tools that are safe and educationally sound.
This is getting harder because technology today is less about purchasing tools and more about subscriptions. A single overhead projector can last a decade with a bulb change or two. A laptop can last 4 years. But a subscription to a tool that teachers become dependent on will have a yearly cost to it. And if that tool isn’t supported at the district level, then that leads to frustrations for educational leaders, teachers, and students alike.
Schools are not about kids having access to all the newest tech tools, they are places where kids learn to think critically and creatively, and to effectively use the tools available to them. Providing access to technology equitably requires sunk costs in tools, and subscriptions, with some training and support. Recognizing that the newest tech will almost always be out of reach for schools doesn’t mean they are falling behind, when even large high-budget organizations have difficulty keeping up. Rather, it’s districts and schools with vision about how to move forward as an entire organization that will keep up as technology exponentially changes.
