Well, I kind of broke my social media vacation a day early. I was invited into Clubhouse by Mike Slinger. For those of you that don’t know what Clubhouse is, it is a voice/conversation based social media platform where people create rooms where anyone can join and chat or listen. Moderators can run the room like a live podcast or as a room where they invite anyone in to join the conversation.

Very early this morning I joined a room, Connect EDU. The host, Giancarlo Brotto, quickly invited newcomers into the conversation to share their background.

I really see potential here. The sharing of voice is powerful. I can imagine people having some really great conversations ‘out loud and in the open’ but live with an audience who can raise their hand and contribute. I also see the potential for some strong community-building.

I had an idea for a text-based environment similar to this a few years ago. I imagined a private chat that is publicly viewable, and a side chat for the audience. Imagine two to five people having an in-depth Facebook-style text conversation but if you were reading from the outside, you couldn’t comment directly… the conversation is theirs, but that there was also a side panel for the audience. Then the people having the conversation could invite the audience in, if they see and like something in the audience chat.

Clubhouse does this with voice rather than text, and I think this new social media platform is going to explode! I’m reminded of radio call-in shows, and I can foresee some incredible communities being built. I’m not sure how much I’ll use it yet, but I’m pretty sure Clubhouse is going to be a platform you hear more and more about in the coming months.

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