It doesn’t matter what store you go into today, there are items on sale. Walk into a mall and it won’t surprise you to see discounts on certain items between 50-70%. The item you came for probably won’t be that cheap, but an item or two you leave with might.

I wonder about the future of retail malls and stores. I’m sure there are specific name brands that will survive, and people will always want to try certain things on before buying them. But how does a small store in a mall survive when the once hard-to-get items they sell are actually easy to get online? And how does a company compete with online prices when they have to pay exorbitant rental/retail space fees?

They do so by drawing you in with a hard-to-resist sale. Buy one, get one free. 75% off. Clearance sale, everything must go. Hardly anything goes for regular retail cost anymore. Everyone expects a deal. Only a few places, like the Apple store, don’t play by these rules. Everywhere else is about the sale. We have entered the era of the discount, and most places won’t survive unless they offer you a deal you can’t refuse.

Retail now means sale. And stores need to provide you with amazing deals that leave you happy to buy, and happy to return for more deals in the future. And if they don’t do this, they won’t be around in a few years. The choices are to specialize or to discount… the niche or the sale.