Tag Archives: consumerism

Infinite within the finite

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Civilization is built on infinite growth within a finite system. Until our values move away from a focus on consumerism and wealth accumulation, we are never going to get to either environmental/planetary or human well-being. The energy demands are just too great and simultaneously too destructive.

Will AI solve or magnify these problems? I fear it will indeed magnify them. It’s not just the energy demands of these Artificial Intelligence machines that’s the issue, it’s the promise of more goods at a cheaper price. It’s the promise of every gadget you desire, affordably made by automated, robotic systems in dark factories by intelligent robots that don’t need the lights on. It’s the promise of a luxury electric car for $15,000-20,000; a $5,000 robot that does all your chores at home; a 3D printer that can manufacture high quality, factory grade products in the comfort of your own home. All that’s needed are the resources to build these things… unlimited resources being taken from a planet with limited resources.

That’s right, to make this amazing, almost limitless future possible, we just need infinite resources from a finite planet. Meanwhile, wealth accumulation is being concentrated, the middle class is shrinking, and we are madly extracting resources from the earth, with little concern over the environmental impact.

It’s. Just. Not. Sustainable.

We are the consumed, not not the customer

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There is so much BS on the internet these days. There are posts that either exaggerate or confabulate research data to sell ideas and products that don’t do anything they promise to do. I look up topics like reducing snoring or tinnitus and then for the next month I’m bombarded with ads for ‘cures’ of these annoyances. I’ll get detailed, directly-marketed-to-me advertisements including things like, “We are looking for males over the age of 55 in Coquitlam” to participate in a tinnitus study”.

I won’t just get pop up windows, and still ads, I’ll get videos embedded in my stream. I’ll get long format ads where it takes 5+ minutes to get to the point, because advertisers know that if they can keep people watching long enough they will feel invested in getting answers.

And here’s the thing, my ad algorithm will be completely different to yours. It’s targeted to our individual interests, our searches, our likes, shares, clicks, and even the things we say. We are not the customer we are consumed based on our interactions. We are data points that provide identifying features to be exploited. Targeted not for our benefit but to the benefit of companies that pay to learn that our data points are relevant to their products.

Click on an ad, even accidentally, and you can expect similar products to be fed to you many more times. Is this to serve you what you need or to serve advertisers what they need? The answer is clear. It’s not about us. We are data points consumed by an advertising machine. We are the target, the product, and not the actual consumer. On the internet of things, on social media platforms, we are just nodes of data sold to advertisers, we are products… And advertisers are the ultimate consumers of the data points (our data points) that they pay for.

In debt we trust

If there is one thing you can bank on, it’s that people will spend more than they have. Most people live beyond their means. Maybe they have a savings account, and maybe that savings account is growing… But then a purchase is made: a bigger house, a new car, a renovation, a medical expense, a car repair, a new furnace, a high definition TV, a fabulous new outfit, a vacation… and then the savings account diminishes, and it’s time to go (further) into debt.

I received this add from my bank yesterday:

What’s the message? Today is a great day to meet your shopping goals! Translation: Purchase on borrowed money, and take your time paying it back. Buy, buy, buy, by borrowing, borrowing, borrowing, sending you deeper and deeper into debt. It’s easy, so go ahead and spend money you don’t have.

The thing about this advertisement is that it’s not selling you any one product, it’s selling you a lifestyle where you can live in greater debt. It’s selling you ‘affordable’ interest. It’s selling you a pattern of lifetime debt. Buy now, pay later, and keep paying.

That savings account you once used to build, now grows only immediately after a salary cheque… then each month instalment payments on debt, added to monthly expenditures, eats away any hope of savings. But don’t worry, you’ll find away to almost pay for the next big purchase. Almost. And your bank will lend you just a little more to pay it off. And then you can set your own pace to pay it off. The slower you go, the more you pay, the less you have to accumulate savings… The more you go into debt after that next big purchase.

Welcome to the endless cycle of debt.

Batteries not Included

It used to be that when you purchased an item, a major inconvenience would be that batteries weren’t included. Now there are whole other elements that can be inconvenient in many ways.

It starts before you even leave the store! For the last 3 times that I did a self-checkout, I’ve had inconvenient delays: Additional approval for an item; An in-store discount coupon not working; A machine freezing. – This is not a great ‘last experience’ before leaving a store!

‘Some assembly required’ used to mean clicking 3 pieces together, then came IKEA’s version of ‘assembly required’. If I add a measly $15 an hour for my assembly time, I can understand why the product costs so little. And my experience with IKEA assembly is embarrassingly slow.

Online sign-ups: Why do you need my postal code when you’ll never mail or send me something? How many questions are really necessary for me to get some simple services that you provide for me in a fully digital format? And why is a sign-up to your monthly newsletter a default button that I have to un-click?

And what about online customer support? “The usual wait time for customers calling at this time is 40 minutes.”

Really? So you know volume is high at this time, and informing me, rather than solving that problem with more support, is your answer?

We’ve come a long way in making technological advancements, but I sometimes find myself yearning for the days of ‘inconvenience’, when the one thing you had to do when you made a purchase was pick up your own batteries… which now often come with a product!