It used to be that when you purchased an item, a major inconvenience would be that batteries weren’t included. Now there are whole other elements that can be inconvenient in many ways.
It starts before you even leave the store! For the last 3 times that I did a self-checkout, I’ve had inconvenient delays: Additional approval for an item; An in-store discount coupon not working; A machine freezing. – This is not a great ‘last experience’ before leaving a store!
‘Some assembly required’ used to mean clicking 3 pieces together, then came IKEA’s version of ‘assembly required’. If I add a measly $15 an hour for my assembly time, I can understand why the product costs so little. And my experience with IKEA assembly is embarrassingly slow.
Online sign-ups: Why do you need my postal code when you’ll never mail or send me something? How many questions are really necessary for me to get some simple services that you provide for me in a fully digital format? And why is a sign-up to your monthly newsletter a default button that I have to un-click?
And what about online customer support? “The usual wait time for customers calling at this time is 40 minutes.”
Really? So you know volume is high at this time, and informing me, rather than solving that problem with more support, is your answer?
We’ve come a long way in making technological advancements, but I sometimes find myself yearning for the days of ‘inconvenience’, when the one thing you had to do when you made a purchase was pick up your own batteries… which now often come with a product!
