I have a 30 minute timer for TikTok and I am committed to not going past that on work days. It’s crazy how the algorithm works. Before the self-administered time restraint, I could get sucked in for over an hour… Occasionally, on weekends, I still do. And my TikTok is nothing like my daughter’s, we are into completely different things.

What’s scary is how well the algorithm has me figured out. I can watch 20-30 short videos in a row without skipping one. It has completely figured out what I like, and feeds me related and relatable content. If you are a fan of Facebook or Instagram, you’ll notice the same thing.

But I’m someone who watches very little TV, and doesn’t spend much time on social media, and so 30 minutes is like sitting down to watch a single TV show. It’s entertainment for me and I allow myself that break.

But what about our younger generations? What kind of time are they spending sucked into attention algorithms designed to keep them engaged? Designed to keep them watching?

In China, they stop the Chinese version of TikTok, Douyin, from 10pm to 6am, and I’ve heard that they intentionally push educational content when it is on. This may seem draconian, but I’m not sure that letting addictive social media tools run rampant is a good idea. I’m not sure what balance looks like, but I am pretty sure that these tools are a bit too addictive to let them co-parent our kids.