We’ve all heard the phrase, “If at first you don’t succeed… try, try again.”

That’s the right idea but the wrong language. It should be, “If at first you don’t succeed… iterate, iterate again.”

Because we all know another saying too, “Do you know what the definition of insanity is? Doing the same thing again and again, and expecting a different result.”

We don’t need to try again, we need to iterate, again and again… Tweak, adapt, adjust, fine-tune, modify, tailor, refine, reshape, alter, and/or calibrate. And to do all this we need to embrace failure as learning.

Trying the same thing again just won’t do.