“Preparing to do the thing isn’t doing the thing.

Scheduling time to do the thing isn’t doing the thing.

Making a to-do list for the thing isn’t doing the thing.

Telling people you’re going to do the thing isn’t doing the thing.

Messaging friends who may or may not be doing the thing isn’t doing the thing.

Writing a banger tweet about how you’re going to do the thing isn’t doing the thing.

Hating on yourself for not doing the thing isn’t doing the thing. Hating on other people who have done the thing isn’t doing the thing. Hating on the obstacles in the way of doing the thing isn’t doing the thing.

Fantasizing about all of the adoration you’ll receive once you do the thing isn’t doing the thing.

Reading about how to do the thing isn’t doing the thing. Reading about how other people did the thing isn’t doing the thing. Reading this essay isn’t doing the thing.

The only thing that is doing the thing is doing the thing.” ~ Strangest Loop

It doesn’t matter if it’s a workout, a phone call, a challenging conversation, or even a blog post. The task won’t get done unless you actually do it. That said, if you want it done, it’s good to schedule it, it’s good to add it to your tasks, and it’s good to tell people and make the thing public. The quote above doesn’t dismiss doing these preparatory things, it just identifies that these aren’t enough.

The only thing that is enough is doing the thing.