It’s time to enter the 21st-century and provide intelligent search in your stores.

Create an App that is a shopping list that automatically sorts products by the aisle that they are in. Have sensors that the app detects so that once in that isle, you can see right where the product can be found.

Yes, I know you make a lot of extra money selling stuff because people are searching, can’t find their products, and see other products to pick up, but here’s a better way to do it!

You have an extreme amount of data about what people buy together. Instead of relying on them accidentally stumbling upon something as they search, use the data you have:

1. Put things together that people have bought together on their past shopping experiences. There are hundreds of millions of orders you have already tracked on every receipt you’ve ever printed and stored. Yes, that might be challenging for someone who doesn’t use the app, however, you’re going to design the app so that it would be stupid not to use it.

Who knew that people who bought tacos also bought mango curry sauce… you do because the data says so. So, why not put them next to each other in the grocery store?

2. Use the bottom 1/4 of the App to a) suggest related items when an item is added to the list, and b) show related items or data-suggested items while looking for the next item on the list.

3. Personalize suggestions based on individualized purchase history. If someone adds taco shells regularly, remind them about taco shells or salsa the next time they buy ground beef.

4. Make the App features great. Make it ideal for other lists too, make it indispensable. Add features that might suggest other items if you are on a diet. Or let a vegetarian know that a sauce has meat products and suggest another one that doesn’t.

5. Don’t game this too much. We aren’t stupid. If we see that every item you suggest is by Kraft, or we see the same items again and again that your App is pushing to us for advertising kickbacks, we’ll know the App is made for you and not for us. Here’s a magical idea, don’t just say you put the customer first, actually put them first!

The days of forcing people down every isle for them to buy more products are over… or they will be for you if you competitor takes this App idea before you do.