“Sex sells.”- We have grown used to this phrase in words and in visual form through advertising. Sexual tension and the fantasy of unreachable desire are invitations to lust… to the craving for physical intimacy that is not rooted in love.
Love is exploited in movies and television by intertwining it with lust, and making the two seem interchangeable. Storylines are fraught with sexual tension and the importance of the first physically intimate moments being consumed with lust. Plots are fast-forwarded by showing lust-filled intimacy to establish the love two people have before a plot twist. Infidelity is ‘explained’ by lack of lust and intimacy.
Action films are no better. If the action star is put into dire straits, it is likely for the love of a child, or if it is for a love interest then that person is as likely to betray the star as to find happiness. Infidelity is a plot developer, love is fleeting and easily lost.
What are the stories of lust, of unrealistic desires, of sensual intimacy, and of sexual passion that we are exposed to in story plots, magazines, and social media? How does that contrast with stories of love? For even stories of love suggest loss (think Romeo & Juliet) or betrayal (think Indecent Proposal or Fatal Attraction).
Sex sells. Lust sells. Romantic love is reserved for comedies and for overcoming the pain caused by lust. Romance, heartfelt caring, and devotion to a loved one are things to be destroyed and devoured in modern day stories.
Our media outlets and movie plots may not share this, it does not sell in the same way, but in the end, lust leaves one feeling empty and alone, while love prevails.
7 Sins Series
