The internet needs a makeover. I remember when I wanted to make a fun certificate or a personalized card, I could just do a Google search and find a free resource. Now when you do it, the top 10+ sites found in the search all require you to register, login, sign up, or sign in with Google or Facebook. Don’t worry, your first 30 days are free, or you’ll need to put your email in to get promotional spam sent to your inbox.
I get it. It costs money to run a website. I know, I pay to keep DavidTruss running and thanks to some affiliate links I’ve made about $35-$40 over the past 15 years. Add another $15 if you include royalties from my ebook, which I give away free everywhere except on Amazon where I couldn’t lower the price. This is my sarcastic way of saying that I don’t make any money off of my blogging and I actually have to pay to keep it running. That’s fine for me, I don’t do this for an income, but most websites need a flow of cash coming in to keep them going.
But no matter how you look at it, things on the internet have gotten a lot less free over the past decade. My blog’s Facebook page doesn’t make it onto most people’s stream because I don’t pay to boost the posts. Twitter, since it became X, has been all about seeing paid-for blue check profiles and my stream feels like it caters to ‘most popular or outlandish tweets’ rather than people I actually enjoy following. Even news sites are riddled with flashy advertising and gimmicky headlines to keep your eyes on those ads.
There needs to be a way to keep things ‘almost free’ on the internet, while not inundating us with attention seeking ads, or making us register and give away our email address to be spammed by promotional messages we don’t want. I think it will come. I think there will be an opportunity to choose between ads or micropayments. Read the kind of news you want or listen to a podcast for a penny. Like what you read/hear? Give a dime, or quarter, or even a dollar if you really like it. There are already people donating this way on Live events on YouTube and Twitch and other similar sites, it just needs to get to the point where it’s happening on any web page. I’d rather pay a tiny bit than be inundated with ads. It’s coming, but not before it gets worse… we now have ads coming to Netflix and Prime. They want us to pay MORE to avoid them. The model is still about exploitation rather than building a fan base. Subscriptions will dominate for a while and so will models that upsell you to reduce the clutter… but eventually, eventually we will see the return of the ‘almost free’.
