I think in an era of fake news and deepfakes, we are going to see a resurgence and refocus on web page branding. When you can’t even trust a video, much less a news article, the source of your information will become even more important.
I was on Twitter recently, after the tragic earthquake in Turkey and Syria, when I came across a video of what was claimed to be a nuclear reactor explosion in Turkey. The hashtags suggested that it was a video from the recent crisis, but with a little digging I discovered that it was an explosion many years ago and nowhere near Turkey as was suggested. The video had tens of thousands of views, likes, and retweets. I didn’t take the video at face value, but many others did. I reported the tweet, but doubt that it was removed before it was shared many more times.
Although I wasn’t fooled this time, I have been fooled before and I will be fooled again. That said, part of my ‘bullshit detector’ is paying attention to the source. Recently I saw a hard-to-believe article online by a major news station… except that the page was designed to look like the major news station but had a completely different web address. The article was fake. What drew my attention to it being fake was that it seemed more like an advertisement than a news article. Otherwise I probably would have been fooled. As soon as I was suspicious, the first thing I did was ask myself if this really was the news organization I thought it was? I went into my browser history and looked for the website this morning to take a screenshot of the article, and I found this:
The website is down… which is good, but again I wonder how many people it fooled? It was a website surprisingly high up in a google search just a few days ago, and so I clicked thinking it would be legitimate.
When looking for information from controversial people or topics, it’s going to get harder and harder to know if the source of the information is reliable. One sure fire way to be certain is to look at the website. In some cases even if the source is legitimate, you might still have to question the accuracy of the source, and use a tool like MEDIA BIAS/FACT Check to see what kind of bias the site tends to hold. But you will build a repertoire of reliable sites and go to them first.
More and more the web domain will be the ultimate litmus test that will help you determine if a claim or a quote (delivered in written, audio, or even video format) is legitimate. Because fake news and deepfakes will become more convincing, more authentic looking, and more prevalent… and that trend has already started.
