How do you feel when you are walking into a store, a mall, or a restaurant, you reach for the door and give it a good pull only to discover that it is locked? Have you ever tried the same door on the way out, only to have it reject your efforts a second time?

This is a pet peeve of mine. If your business is open, and you have two doors, unlock them both! Let my first experience with you be pulling on an open door. Let me feel welcome. This is such a low bar of expectation, and yet it isn’t met time and again.

If your business is open, unlock both of your doors… please!