I was listening to the Modern Wisdom podcast with Chris Williamson and he said something that really struck a chord with me,

“…society is obsessed with authenticity and terrified of sincerity.”

For me it’s the perfect vacation photo, but it took 20 minutes to take because that’s how long it took to have a split second of time when the scene doesn’t look over-crowded.

It’s the beauty advice from people with injection enhanced lips and inch long false eyelashes.

It’s the made-to-look-candid moments that are completely contrived.

It’s the ‘I’m an influencer’ entitlement.

It’s the beauty filters that remove wrinkles and age lines while enhancing complexion.

… I could go on. The point being all this happens with an air or attempt to share an authentic moment, a real, ‘this is me’ connection’, or a ‘I’ve got what you want’ attitude, all the while masquerading as sincere.

It’s conveyed as authentic, yet there is pretence, deceit, and/or hypocrisy. It’s the promise that you can have it all: the beauty, the physique, the wealth, the perfect significant other, the happy and fulfilled life.

‘If I can do it, you can too.’

Never mind genetics, forget about privilege, disregard the challenges that are proclaimed as easy or simple to overcome. Leave behind sincerity.

Real authenticity comes with vulnerability. But vulnerability is seen as weakness. So everyone’s afraid of sincerity because theky don’t want their message, and more importantly themselves, to appear vulnerable and weak.

What are we left with?

“…society is obsessed with authenticity and terrified of sincerity.”

What do we see?

False authenticity thinly vailed as sincere but really just an illusion. It’s performative rather than practical. And yet somehow it gains traction, and social media algorithms just feed us more. More vapid messages pretending to be genuine but never sincere enough to be truly authentic.