Tag Archives: viral

Lie with confidence

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Be controversial but wrong, say it with confidence, and watch the likes and re-shares come your way. I had an Instagram video shared with me. The ‘influencer’ who posted it has over 600,000 followers and she claims to be an autoimmune specialist.

“You’ve got to see this,” she says, after saying that a man tested his blood before and after EMF (Electric and Magnetic Field) exposure. Then the clip changes to a guy looking at an image on a screen of what he claims to be red blood cells in “pretty perfect blood… I, mean these cells are absolutely amazing cells… it may even be hard actually to mess them up.”

Then they do a ‘phone test’ where the test subject sits between two cell phones, and has a third one between his legs on the chair, to test how “these EMF’s are affecting his ‘perfect blood’… Admitting that this is, “A bit of a risky game,” He then pricks his finger to draw a drop of blood after this supposed EMF exposure. They put a drop of the blood on a microscope plate and we switch views to see the screen again.

The contrast from the original image is comical. Worse yet the person is scrolling on the screen to a point that would go far beyond the edge of a drop of blood on a microscope plate. The difference in the slides is described as “A lot of inflammation. It’s all over.” After a very non-medical, exaggerated analysis, it concludes with, “None of this is good.”

When the video got to me it had 336,000 views and over 9,500 likes. And again, it was sent to me by someone who was concerned by this and wanted to share it.

We live in an era where confidence trumps competence. Be controversial and convincing and you are going to get not just attention, but believers. If I were to make a video debunking this, it wouldn’t get traction. Even scientists with large followings would likely not get 336,000 views on a debunking video.

So the inventive is huge. This influencer probably gained thousands of followers from this video. She made hundreds if not thousands of dollars from it going viral. And so it pays to put intentionally fake pseudo-scientific crap on the web. Just pick a controversial topic, lie with confidence, and watch the profits flow in. No backlash, no consequences, just greed, and incentives to continue to lie.

My fear? I see this getting worse, not better. AI will only serve to exaggerate the problem with more convincing lies that cater to wider audiences. It feels like as a society, we are actually getting dumber and social media is incentivized to make the problem exponentially worse.

Where else have we seen lying with confidence working? Everywhere from biased news outlets, to product advertising, to politics. Whether selling ideas, products, or partisanship, lying with confidence seems to gain far more traction than telling the truth.

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Update: After posting this, (and probably thanks to re-watching the above video a few times to get the quotes right), I opened Instagram and the first post had dramatic music and warned against wearing polyester on planes:

I took the screen shot and didn’t watch the rest of the video. People actually fall for this crap? 🤦‍♂️

The cost of a photograph

Back in July, 2019, when I started writing daily, I wrote ‘Photographs in my mind’. In it I spoke nostalgically about the era of print film and the unknown of if I got the shot I thought I did, until after photos were developed. I also wrote about the photos I ended up not taking, and how some of those are more memorable than the ones I did take. Here is the end of the post with one particular shot that came to mind today.

There was the shot I lined up at Pike Place in Seattle, of an older man sitting on the hood of a parked car enthralled in a book, while cops on the street behind him tended to a fender-bender. I can still see the image that I did not take, feeling like I was invading his privacy.

We seem so much more free to take photos now, always having a camera in our pocket, and not a concern of the cost of taking one more shot.

But of all the shots I didn’t take, the photographs that still linger in my memory. These come to me from an era when film was the only option and the cost of the next shot lingered in my mind.

Today I thought of a different kind of cost, not financial, but maybe social, cultural, or personal. I thought of the potential photo I didn’t take above, and how I felt that I would have been invading this man’s privacy, stealing a moment from him. This made me think of children having photographs and videos shared on social media by parents. Precious moments, but also embarrassing ones. I then thought of photos shared without permission, voyeuristic images shared in confidence then reshared in anger, more often than not by a vindictive, jilted, or just plain mean ex-boyfriend.

I thought of photographs that perpetuate stereotypes, or promote cultural exploitation. I thought of videos that show people at their worst going viral and how they typecast a person on the bases of a single act, one transgression, an embarrassing moment memorialized as the defining of a one-dimensional character.

We don’t live in the film era anymore. We live in an era that is not just witnessed, but fully documented. And I wonder, what is the price? What costs are we paying for the free availability of endless videos and photographs?