Spend an hour and a half watching Social Dilemma on Netflix.

The section on fake news about an hour into the show is truly alarming. Fake news travels 6 times faster and further on Twitter than real news. Think about that as a battle against or for Truth. It’s an unfair fight.

Polarization is growing because polarized messages feed the attention algorithms better than centrist views and ideas.

Your social media feed isn’t designed to give you what others get, it’s catered to keep your attention. Your attention is the product. Social media sites vie for that attention and then sell it to the highest bidder… and the highest bidders are not just shoe companies and consumables, the highest bidders are wanting to influence the next video you see, and the next idea that moves your thinking where they want.

If you use social media, you are not in control of your own attention.