“The meaning of your communication is the response that you get.”
This is a quote I heard in a communication course that I took in my early 20’s, more than a half of my life ago… but I remember it and it is a bit of a mantra for me. So, when I share something and the message isn’t clear, I recognize that I need to take at least partial responsibility. An unexpected response tells me that my communication was not clear enough to get the response I expected.
Yesterday I was mad. I actually expected a shooting like the one in a Texas school to happen. I didn’t know it would be a school, but I saw the publicity the supermarket shooting in Buffalo the week before got and I figured another high profile shooting was coming. When it happened, and when it was a school, I was angry. That anger came through in my post, Enough is enough. But writing it wasn’t enough for me. I don’t pretend I have an audience big enough to make a genuine difference. So, I sent it to some local and some US reporters that I have access to via Twitter. It only went to accounts that allow Direct Messages, so that I was sending the messages privately.
One reporter responded. I won’t name him, because I have a lot of respect for him and I appreciate him responding to me… he was the only one. These were his words:
David, I don’t agree with you one bit. The rate of mass shootings in Canada (and MANY other countries) versus the US is so vastly different, with practically no difference in the way media treats the subject. That in itself is evidence of a flaw in your logic. I am in the businesses of shedding light on the issues that erode our safety and security because ignoring a problem never makes it go away. Do I wish these events never happened? Am I heartbroken and traumatized by what I see and hear and have to filter for our audience? You’re damn right I am. I hate every minute of it. But am I to blame? Not at all. Why don’t you direct some of your energy at those who refuse to put restrictions on killing machines and those who pull the trigger?
And this was my response:
I’m only saying don’t report their names. Don’t highlight their lives. Yes this is a US problem, I’ve mostly sent this to US news. But how hard would it be not to dignify the killers. To remove any mention of their identity? The stats tell us these are more likely to happen after a high publicity act. The people doing the copycat act know they will be (in)famous like the other killers before them. I know gun laws in the US are a big problem… but that doesn’t diminish the fact that all news outlets are making it worse. Apologies if you think I’m blaming you, I’m not. I’m blaming a news system that glorifies killers. That’s the part I am struggling with. Stop naming the killers. Stop highlighting their lives. That’s my point. It’s not about you, it’s about this:
That is the part media outlets play. And all of them can do better.
He took it as a personal attack, and he missed the point. I blame myself. I should have written a plea, not a condemnation. The irony to me is this line he shared, “I am in the businesses of shedding light on the issues that erode our safety and security because ignoring a problem never makes it go away.” The simple fact is that by glorifying the killer, he and his colleagues are eroding our safety and security. They are publicizing to the weak and the disturbed that they too can become famous.
“Am I heartbroken and traumatized by what I see and hear and have to filter for our audience?” He said. Yes, filtering for the audience is part of being a news reporter, and what I’m asking is for him and his colleagues to filter out the names of the idiots with guns. I’m not saying, ‘Don’t report the news.’ I’m not saying, ‘You are responsible.’ I am saying that highlighting and profiling the idiots with guns erodes public safety and security. How hard would it be for news media to have a simple code of conduct:
- Do not mention a mass shooter’s name.
- Do not share images of them.
- Do not investigate their lives, profile them, or quote them.
That’s what I wanted to say. But that’s not what I communicated. I can’t blame anyone for missing the point, when I failed to make the point clear.