Tag Archives: micropayments

almost free

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The internet needs a makeover. I remember when I wanted to make a fun certificate or a personalized card, I could just do a Google search and find a free resource. Now when you do it, the top 10+ sites found in the search all require you to register, login, sign up, or sign in with Google or Facebook. Don’t worry, your first 30 days are free, or you’ll need to put your email in to get promotional spam sent to your inbox.

I get it. It costs money to run a website. I know, I pay to keep DavidTruss running and thanks to some affiliate links I’ve made about $35-$40 over the past 15 years. Add another $15 if you include royalties from my ebook, which I give away free everywhere except on Amazon where I couldn’t lower the price. This is my sarcastic way of saying that I don’t make any money off of my blogging and I actually have to pay to keep it running. That’s fine for me, I don’t do this for an income, but most websites need a flow of cash coming in to keep them going.

But no matter how you look at it, things on the internet have gotten a lot less free over the past decade. My blog’s Facebook page doesn’t make it onto most people’s stream because I don’t pay to boost the posts. Twitter, since it became X, has been all about seeing paid-for blue check profiles and my stream feels like it caters to ‘most popular or outlandish tweets’ rather than people I actually enjoy following. Even news sites are riddled with flashy advertising and gimmicky headlines to keep your eyes on those ads.

There needs to be a way to keep things ‘almost free’ on the internet, while not inundating us with attention seeking ads, or making us register and give away our email address to be spammed by promotional messages we don’t want. I think it will come. I think there will be an opportunity to choose between ads or micropayments. Read the kind of news you want or listen to a podcast for a penny. Like what you read/hear? Give a dime, or quarter, or even a dollar if you really like it.  There are already people donating this way on Live events on YouTube and Twitch and other similar sites, it just needs to get to the point where it’s happening on any web page. I’d rather pay a tiny bit than be inundated with ads. It’s coming, but not before it gets worse… we now have ads coming to Netflix and Prime. They want us to pay MORE to avoid them. The model is still about exploitation rather than building a fan base. Subscriptions will dominate for a while and so will models that upsell you to reduce the clutter… but eventually, eventually we will see the return of the ‘almost free’.

Web advertising vs micropayments

Right now, if you do a Google search for a product like an iPhone, above the link to Apple.com you will see ads to purchase a phone. Those ads are how Google makes its money.

Meanwhile, if the search you are doing isn’t a product, but an idea or concept, then those ads aren’t always about selling something, but rather about sharing content… and that content is usually surrounded by advertising. That’s how a website gets you to look at ads on their page, how they get advertisers to pay them for views and clicks on their pages. This race for your attention is not free, and what you see on the internet, at the top of searches, and on websites next to, above and below, the content you want to see is the price we all pay… the price of our attention.

I think that there is going to be a social media platform that will show up in the next few years that is going to figure out micropayments as a means to share ad-free content. Want to see a news article with no ads? Pay 1/10th of a cent. Find a great article you really enjoyed? Give them a hand clap or two (applause of some sort), each worth 1/10th of a cent. If you really like it, you can share 10 X of your applause… or a whole penny. Enjoying some art shared or creative writing? You decide how much applause to give.

You’ll have people not paying much, but others will be generous. And along with this will come a culture of disliking sites that embed advertising. We will see a lot more ad-free content. News sites might insist on a micropayment. The challenge is how to get people to ‘buy in’ to paying rather than seeing ads. I think this will happen with a social media platform that does 2 things:

1. Charges about $10 to join.

2. Gives you 9,500 ‘points’ to give away. (10,000 times 1/10 of a cent minus a 50 cent or 500 point fee.)

Basically, you will be given the points to give away through applause for websites you like. Because these points will be called something fun besides 1/10th of a cent, and because you get so many of them, you’ll think nothing of sharing a few of them on content you like. When you run low on them, you can purchase another $5, $10, or $20 more, but with a decreasing commission:

$5 gets you 4,250 points

$10 gets you 9,500 points

$20 gets you 19,700 points

The sweet spot will be $10, which isn’t a lot of money if the points last the typical person more than a month.

Some people will use their points miserly, others will spend over $20 a month. Overall, an economy of paying, or rather ‘applauding’ content that is shred ad-free will become something people are happy to do.

It will be interesting to see how micropayments will influence the content that is shared. Will we see sites begging for applause? Viral videos earning more money than advertising could ever get them? Sites donating their applause to charity? There are many ways this format could go, but I think one thing you will see is a genuine hate for websites that share ads embedded in content… and I’m looking forward to this!