“When we stop worrying about whether we’ve done it perfectly, we can start working on the process instead. Saturday Night Live doesn’t go on at 11:30pm because it’s ready, It goes on because it’s 11:30. We don’t ship because we are creative, we are creative because we ship. Take what you get, and commit to a process to make it better.” Seth Godin, ‘The Practice’.

Seth has written over 7,000 blog posts on his daily blog, dating back to 2002. One interesting point that he makes is that no matter how many posts he writes, 50% of them are his worst 50%, and not as good as the other half. It’s impossible to do better than that. It’s not about doing great work every day, it’s about ‘shipping’ work every day. It’s about being creative every day, it’s about the process… the practice.

I’ve written pieces that I’ve thought were quite good, and no one will probably ever look back at them. I’ve knocked off a quick post with little thought, and it garnishes comments and positive feedback… and occasionally these two things coincide. But it’s not accolades or attention that matters to me nearly as much as the commitment to write every day. To do the creative work. To wordsmith, to ponder, to question, and to practice the art of writing.

So forgive the typos, the comma splices, the run on sentences. Indulge me when I intentionally break convention. Like this. This is my muse, and I do my best to ship every day. And exactly half of the time, you’ll get better than average work from me.