The first social media app that I fully engaged with was Twitter. Of course, back in 2007 it wasn’t an app, it was a website. And in the early days it would often crash. I was so enamoured that I wouldn’t miss a tweet in my timeline. I’d come home from work and scroll from my last read tweet forward until I was ‘caught up’. And along the way I’d click on links, and read blog posts my friends shared, and even go to their sites to comment. Sometimes I’d end up with 12-15 tabs open and the catching up would take me over an hour.

I’d go to conferences and meet people I only knew through Twitter and I’d feel like I was meeting old friends. My connections were down to earth and very real. I loved the richness of the conversation and learning that happened on Twitter.

Then it changed.

It went from friendships to engagement, from conversation to activity, from a tool I spent time on to a tool I transmit to.

Now Meta has come out with Threads. Maybe the conversation is coming back. Maybe. But my time investment won’t be there unless I’m pulled there by others. Sure, I created an account, and yes, I’m interested to see where it could go. But it would require others drawing me in to make it something I use regularly. I’m not investing the time to making it work for me.

I’m just that much more selfish with my time now. I don’t have time for angry posts and outrage. I don’t care about building a follow-ship. I am not interested in clicking a link to see an image or video on another platform… which ironically someone on social media needs to do to fully read my Daily-Ink. In short, I’m not willing to put the time and energy into yet another social media platform, unless I see an immediate and positive engagement… and that doesn’t happen until a spend time on the platform.

So, I’m more likely to watch the threads fray than I am to stitch together a profile that I’m willing to wear. Threads is probably headed to my laundry basket of apps I never put on.