Tag Archives: engagement

Lost Community

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I loved Twitter so much that I wrote a short ebook on how to get started on it. It started as a blog post and then it took me about a year and a half to slowly make it into an e-book, Twitter EDU. So, it’s an understatement to say that I really loved this social media tool.

But I don’t make money off of the book or Twitter, and I’m not selling anything. So I decided not to pay $8 a month to get a little blue check next to my name. And now that’s all I see when I go to Twitter or rather X now… little blue check marks being pushed my way. Not my community that I built over 17 years, not tweets from people I know. Just threads of popular tweets and tweets from blue check marks with big followings.

Now I mostly just transmit my blog posts there and spend very little time on the site. I used to also go to Twitter for news. I would go to the search page to see popular hashtags and then follow along with some news items. But even that seems to be watered down or rather flooded with highly promoted tweets, rather than being more organic.

I’m not sure I’m going to stick around much longer. That doesn’t mean that I’m going to delete my account. But I question if I need to share my daily posts there? Do I need to try and engage in a tool that just buries my engagement? Do I need to spend time in an app where the engagement I get is spoon fed to me rather than based on an algorithm that caters to my interests?

It was a fun ride. I had a blast on Twitter, I’m just not sure I need to engage in a tool out of nostalgia… a tool that doesn’t seem to care what I’m interested in, when other tools do that so much better.

Follow the Thread

The first social media app that I fully engaged with was Twitter. Of course, back in 2007 it wasn’t an app, it was a website. And in the early days it would often crash. I was so enamoured that I wouldn’t miss a tweet in my timeline. I’d come home from work and scroll from my last read tweet forward until I was ‘caught up’. And along the way I’d click on links, and read blog posts my friends shared, and even go to their sites to comment. Sometimes I’d end up with 12-15 tabs open and the catching up would take me over an hour.

I’d go to conferences and meet people I only knew through Twitter and I’d feel like I was meeting old friends. My connections were down to earth and very real. I loved the richness of the conversation and learning that happened on Twitter.

Then it changed.

It went from friendships to engagement, from conversation to activity, from a tool I spent time on to a tool I transmit to.

Now Meta has come out with Threads. Maybe the conversation is coming back. Maybe. But my time investment won’t be there unless I’m pulled there by others. Sure, I created an account, and yes, I’m interested to see where it could go. But it would require others drawing me in to make it something I use regularly. I’m not investing the time to making it work for me.

I’m just that much more selfish with my time now. I don’t have time for angry posts and outrage. I don’t care about building a follow-ship. I am not interested in clicking a link to see an image or video on another platform… which ironically someone on social media needs to do to fully read my Daily-Ink. In short, I’m not willing to put the time and energy into yet another social media platform, unless I see an immediate and positive engagement… and that doesn’t happen until a spend time on the platform.

So, I’m more likely to watch the threads fray than I am to stitch together a profile that I’m willing to wear. Threads is probably headed to my laundry basket of apps I never put on.