Background: In March of 2008 I purchased DavidTruss.com, DavidTruss.org, and DavidTruss.net. I didn’t start my blog on Google’s Blogger, or on Edublogs, or one of the ‘user-friendly’ blogging websites, I used Elgg, which I was invited onto by a friend, and it was clunky. To make changes to the look of my blog I had to play with the HTML. I often tried and failed, and I learned a lot that I would not have learned on an easier site. However, they sold out to Eduspaces, which in the transition killed a lot of my backlinks. Then it looked like Eduspaces was going to change again after I had spent hours cleaning things up, and I got fed up and decided to own my own domain name. I reserved the .com, .org, and .net as the most popular addresses, and I keep all 3 with the .org and .net being pointed to the .com site, (so if you go to DavidTruss.org it auto re-directs to DavidTruss.com).
I keep the .org and .net domains only for vain reasons… Search for David Truss online and you’ll probably find me for most of the links, and I like it that way. Maybe one day I’ll stop paying for the other domains, but for now, I will keep all 3 addresses. For a fun explanation of why my first blog was called ‘Pair-a-Dimes’ you can find the story here, under Why ‘Pair-a-Dimes for Your Thoughts’? For this Daily-Ink you can learn more by reading Why Blog Daily or The act of writing, where I coined my byline: “Writing is my artistic expression. My keyboard is my brush. Words are my medium. My blog is my canvas. And committing to writing daily makes me feel like an artist.”
The current backdrop: That’s a lot of reminiscing, so what value am I going to add here? The reality is that it is getting more and more difficult to parse truth from lies, and deep fakes from actual audio and video clips. Things go viral without fact-checking, and it would be easy for someone malicious to spread misinformation about you, me, or anyone else. We know that lies spread faster than the truth in social media and this is only getting worse. Soon, you won’t be able to trust anything that comes to you on social media and what will matter most is where you get your information from. The sources you trust will matter, although even these you may have to evaluate. For those sources you don’t already know and trust will be handled with caution and doubt… even when the message is something you want to believe.
Why own your own domain? While you might think that deep fakes are things only celebrities and politicians need to worry about, the reality is that ‘regular’ people are already getting scammed with technology that used to cost thousands of dollars but can now be done free with AI tools. While your own domain won’t help with an impersonation scam like the one I just linked to, your digital identity will be much easier to misappropriate. My voice and image are on the internet. There are quite a few photos and videos of me online, and so there is enough data for someone to create an AI enhanced video of me saying whatever the culprits decide will be funny, insulting, mean, our downright disgusting. A funny version of this was a prank a former student pulled where he and other students uwuify’d some images of me while I was on a social media sabbatical. This was harmless fun, and never intended to impersonate me, but the technology is now there for anyone to do this.
Your domain means you control the narrative. Your own domain means that if something is being shared that you didn’t create, you can point to reliable information. If you have your own website, that’s where you can share your perspective on things, and it isn’t controlled by anyone else. Someone can create a Facebook profile that looks just like mine, and use my images on it. Someone can create a @davidatruss or @datruss1 account on Twitter and make it look like I’m the one saying what they want me to say. A Youtube channel would be just as easy to set up as well. Whereas DavidTruss.com is my domain. I own it. I control the narrative. And… I have a big enough digital footprint that people can see it’s not some site that was just put up a week ago. Does this make me bulletproof to a scam? Absolutely not! But it gives me some leverage to share my own voice if I do get impersonated.
Your domain, your words, your narrative.
Scam prevention: As a final thought, to prevent scams where family members are impersonated, have a ‘safe word’ that you share in times of distress. Not your pet’s name or anything like that. Choose a word that even people you might know wouldn’t guess, like ‘apricot’ or ‘gazebo’ or a phrase like ‘This is extra sauce important’!
