Write a note, put it in a bottle, cork it, and throw it into the ocean. The tides move the bottle from one shore to another and the message is picked up randomly by a stranger who isn’t expecting the message. An audience of one.

Today, the internet lets us toss our message into a cyber ocean. As I write this, I have an idea of some of the people who will see it, but I also know that it has the potential to be picked up by some random person somewhere far away, opened up and read at random, without me ever knowing where my post, my message in a bottle, landed.

And this might happen today, or even a year or 5 years from now. As long as I pay for my domain and hosting, the message lives in this cyber ocean. Most of what I write will be ‘lost at sea’, just a small message in a bottle surrounded by millions of bottles. But every now and then one of my bottles of information will be picked up. An unknown audience, in an unknown location. Not an audience of one, but rather of one more…