Here are ways that I think digital content and content sharing are going to change in 2020:

1. More subscription-based online content without commercials.

Ad revenue sites will not be able to compete. This is the perfect time for a good micro-payment site to come along (imagine Medium blogs, but a ‘clap’ (or ‘Like’) is a 1 or 5 cent donation, or think of Twitch, which already has audiences paying for people to share content). However, while subscriptions for content will grow significantly, micro-payments will only just start to get a foothold in 2020.

2. Privacy concerns will reshape what and how we share.

Google and Facebook will both see dips in revenue and growth because people will choose to not search signed in (or choose to use private search like DuckDuckGo or private browsers like Brave). Facebook will have more advertising based/click-bait sharing, but less personal sharing. People won’t be complaining about privacy as much as just being cautious about what they share, and consciously sharing less personal information.

3. There is going to be an explosion of paid content infomercials.

You will be reading an article and suddenly there is a product placement you were not expecting. For example, in #1 above I mentioned Medium blogs and Twitch, and in #2 I mentioned DuckDuckGo and Brave. I could also have added links to them with a detailed sentences or a paragraph about them, intentionally ‘selling’ them as part of this post. Product placement within blog and news articles will be the new equivalent of the banner ad.

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I have not been a fan of paywalls and content hidden for subscription only, but I think that good, commercial free content will cost money in the future. You will either pay for the content, or you will give up personal information, or you will see imbedded advertising hidden in the content you read. Creators of good content are going to start providing teaser content where you either subscribe to see more, or just click to accept a micropayment to continue.

The advertising model will adapt and there will be even more click bait articles, but instead of making you click 10 pages to see 10 photos of some ‘amazing’ list surrounded by advertising, you will see the first 2 then pay 1-5 cents to see the next 8. We will still need to be discerning consumers if we want to get to the good content we are interested in, and we will have to be willing to pay a bit to continue reading, listening, or watching.