Yesterday I went to the Apple Store and purchased a new computer. I knew what I wanted but was talked into buying the larger version which came standard with the upgrade I was getting with the smaller one. The price difference happened to be the same as my educator’s discount but it did cost me a bit more for memory differences between the two sizes. Still, I left the store really happy, and excited about the added screen real estate. All said and done, the whole exchange took less than 20 minutes.
If that was the kind of exchange between the sales clerk and myself that I received at all stores, I’d probably shop in stores more often. But most exchanges end up being like my Canadian Tire experience, and this makes me not want to shop. So I do most of my shopping online. I order from the convenience of my home and the products arrive at my home. I am my own sales clerk. I don’t need any shopping bags at the till.
While grocery stores, and hair salons, and pharmacies will probably survive over the next 20 years, I’m not sure how many retail stores are going to survive when more and more people choose to shop online? Walking in the mall last night I looked at a few stores and wondered how much profit they could possibly make after paying for rent, power, and staff. Then I wondered what our economy would be like without these jobs, if most retail stores no longer needed all their staff?
Shopping from home is really convenient, but it will change the way our shopping malls and plazas look. Maybe the cost of this convenience will be far greater than the convenience is worth.