Tag Archives: certification

Disrupting higher education

Universities and colleges are going to be around for a while, but two things are disrupting the need for many students to attend an expensive school for four or more years;

1. Targeted Certification

2. Coronavirus

Tackling the second one first, students are questioning the value of what they are paying to go to school, when suddenly most or all of their courses are online due to COVID-19. The interesting thing is that not all of them are going to head back to class and think that the experience is still worth it. Smaller universities are already struggling and if things don’t bounce back, the cost of doing business on a smaller scale are going to force costs to rise. Lower enrolment and higher costs are a double edged sword that some universities won’t survive.

As mentioned, targeted certification is another blow to the modern university. Have a look at this article Google Has a Plan to Disrupt the College Degree. For the cost of textbooks for a semester, Google is providing certification, in just 6 months, in fields where students can come out to decent paying jobs.

A few years back my nephew took an 18-month comprehensive course that cost a lot of money. The program could be paid up front, or by giving up a percentage of salary for the first 2 years after graduation. The skills training was so good and in demand, that most students took the expensive choice of paying up front, knowing they were likely going to land a 6-figure (or close to 6-figure) salary when they came out. It was a hard 18 months, but my nephew (who lives in California) landed a job with a Silicon Valley start-up soon after finishing this program.

Engineers, doctors and nurses, and other professions that require comprehensive certification will still require a university degree for quite some time now, but there is going to be a big shift to certifications and polytechnical schools.

I’m happy to have started higher education with a general arts degree that took me longer than 4 years to get. It was an amazing time. But I was able to get that degree with under $10,000 debt to my name. Many students today leave their first 4-year degree with much much more debt, and only the promise of more schooling before they can find a job and start paying back their debt.

Universities are becoming the place to either get professional degrees, or places for the affluent to spend a few years growing up, or a place for less affluent students to start accumulating debt. Meanwhile, job specific skills training and certification programs are sprouting up and challenging the need for many to go to university. This disruption is coming fast, and I think we are going to see many universities struggle to transition what they look like for a lot of students who will opt out of this path of higher education.

learn-by-gerait-on-pixabay

Learning on the job, for the job

I’ve been a fan of Tim O’Reilly ever since I heard his “Create More Value than You Capture” talk he gave at Stanford:

When a colleague suggested his new book, WTF? What’s the Future and Why it’s Up to Us, I knew I had to get it on Audible.

This quote from the book really got me thinking:

“A lot of companies complain that they can’t hire enough people with the
skills they need. This is lazy thinking. Graham Weston, the cofounder and
chairman of managed hosting and cloud computing company Rackspace, based
in San Antonio, Texas, proudly showed me Open Cloud Academy, the
vocational school his company founded to create the workforce he needs to hire.
He told me that Rackspace hires about half of the graduates; the rest go to work
in other Internet businesses.” ~ Tim O’Reilly, WTF – What the Future

This goes well with two other quotes:

The only thing worse than training your employees and having them leave is not training them and having them stay. ~ Henry Ford

And,

Train people well enough so they can leave, treat them well enough so they don’t want to. ~ Sir Richard Branson

When I think of Tim O’Reilly’s book and his catch phrase, “Create more value than you capture”, one of the ideas here is that there is social capital that you can capture by creating a workforce that is going to help you, not just because of the money, but because they want to. Yes, good and well trained people will leave your company, but is that because of the training you provided, or the lack of support or encouragement that came during or after that training? While some occupations will keep employees for decades, many employees will work for several companies in the careers, and some of those will be competitors. Creating a positive work environment, and training staff, are essential for success. Social capital will be essential for success in the future of most organizations.

Also related:

Work is going to get much more specific and instead of job descriptions like, “A bachelor’s degree and 5 years of experience in the field,” what we will see are descriptions like, “Familiar with at least 2 coding languages and willing to learn on the job.” Or perhaps, “Portfolio evidence of a growth mindset.” Both of these suggest the person is a learner, and willing to learn on the job, with the first example having a specific skill added (in this case coding), and the second one asking for evidence of learning, rather than certification or accomplishments. That isn’t to say that certifications won’t be important, in fact certifications will become more important than degrees.

My nephew has a great job with a startup in Silicon Valley. He didn’t get the job because of his 4 year college degree, he got it because of the 18-month comprehensive training certification in the field of programming and artificial intelligence. Even then, his learning curve on the job was huge. He is and will continue to be successful because he is interested in learning and he wants to learn. He is working in a job where the expectations are high, but it is a rewarding and positive environment.

There will always be a place for university degrees and technical colleges. There will always be a need for doctors, lawyers and teachers, as well as plumbers, electricians, and carpenters. Technology will remove some of these jobs, or some aspects of these jobs, but they aren’t ever fully going away. Neither will the degrees and technical training needed. But this won’t be what most work and educational pathways to work will look like in the future. For most employees in corporations and stores, both large and small, the nature of work is changing. The idea that there will be manufacturing and office jobs that don’t involve learning and training and re-training is disappearing. Employees of the future will need to be learners. They will be learning on the job, for the job, or they will be looking for a job.