I love this quote by James Clear,

“The two skills of modern business: Storytelling and spreadsheets. 

Know the numbers. Craft the narrative.”

But it made me think of a third skill: understanding the technology we use.

It’s not enough to know the numbers, you have to know what to do with the numbers. It’s one thing to be able to look at an excel spreadsheet, it’s yet another to know how to use pivot tables and macros in order to make those numbers really useful to you.

It’s not enough to craft the narrative unless you know how to use the advertising, social, and search tools to deliver that message. It’s one thing to craft a narrative, it’s yet another to get that story or message to the people who need to hear it.

Too often we understand the basics of using tools, but we don’t know how to harness all the features and benefits of our tools. Excel can help manipulate and make sense of data far more than I’m capable of using this powerful tool. Zoom allows breakout rooms and surveys that most people don’t use. PowerPoint can record, and translate, and follow different paths depending on responses to questions. Twitter is more powerful if you understand hashtags. Website analytics can tell you where people are visiting your site from, what they click, and what pages they leave your site from.

Yes, we need to know the numbers, and be able to craft a narrative, but we also need to know how to harness the power of the tools we use to make sense of our numbers, and to transmit and share our narrative to its intended audience.