I am not a fan of vertical (portrait) video. It’s not just an aesthetic, it’s wasted real estate. Seldom does more room above and below a subject being filmed give you as much information as more room to the left and to the right. That said, we will end up watching vertical videos that people choose to take. If you are one of these people taking vertical video, please do me a big favour: Do NOT use the Apple iMovie ‘feature’ that fills the black sidebars on a vertical video viewed horizontally with a magnified, blurry copy of the video.

This is a bug, not a feature. It actually takes away from the video. It’s a distraction. Worse yet, it creates a horizontal video with the side bars out of the vertical video so that even if you watch the video vertically, then the video is even smaller.

Here is a vertical music video:
Billie Eilish – bad guy (Vertical Video)

It was an intentional choice to film the video this way. Here is a horizontal screenshot of the video:

And since she left the video as vertical and didn’t fill the sides, or worse fill the sides with distractions, here is a screenshot of the video viewed vertically:

And here is the video vertically if she had forced the video to be horizontal after the fact:

I didn’t share any images with the sides blurred, but just know that this is even worse. Sometimes features that are added are actually bugs, they don’t make things any better no matter how they are used.

Here are some public service announcements regarding the tragedy and horror of using vertical videos! 😜

And one more short one, but the cover image has a swear word not seen in the video, so I’ll just link to it.