Recently I’ve been looking at prices for things like flights, car rentals and hotel rooms. In each case I see prices per seat or per day/night and then I get to the online checkout and I am paying so much more.

On a plane ticket, I am being up-sold for luggage and seats. Hotels and cars add additional taxes, and apps like AirBNB have added cleaning fees and other fees. A hotel that said $389 a night had a final cost of $528 after taxes and fees. That’s 35% more than the advertised nightly cost! In another instance, a $159 flight ended up being over $400 with checked bags, selected seats, and a changeable date (for a small additional fee).

It’s frustrating starting your buying experience feeling like you are getting a deal and ending the same buying experience feeling like you’ve been ripped off. I understand up-selling, but if I see a room cost per night advertised, that’s what I should pay, not 35% more for the same room.

I get that profit margins are competitive and narrow, but I don’t get this false advertising of costs that end up being so much more than shown.

That said, I have no idea how this can change? AirBNB isn’t going to start putting the total cost per night including all fees into their advertised price per night if Expedia and Travelocity don’t do the same, and vice versa. So we are stuck doing the math after we get to the checkout page, and invariably feeling a bit ripped off. That’s not a great customer experience if you ask me.