I’m getting really tired of headlines that read, “Outrageous joke is making everyone laugh” or “Unbelievable photo is shocking the Internet“. What adjective will make people click our link, see our advertising, get us shared on ‘the socials’?

These click-bait titles are like sale signs in shopping mall windows, they are pervasive and ubiquitous. And frankly, I’m tired of them. I refuse to click them. And I am pretty sure I’m better off without them.

Pretty soon they will be personalized, “Hey Dave, we searched the Internet and found this photo that you’ll love!” – I know this is coming, and I’ll probably click them for a while, but for now I’m out. This fish isn’t going for the bait.