There is a commonality between hearing the question, “Is this spam?” regarding an email, and hearing the question, “Is this real” regarding a video that might be staged, enhanced with AI, or even intentionally spreading lies.
In an age of unlimited information a new kind of skepticism is needed. What’s the source? Does the source have a slant, a bias, or an agenda? Is this actually from the source it claims? (Just yesterday a fake article that was sent to me had a Toronto Star subscription banner access the top of the web page, to make it seem like it was from this newspaper, but the URL was totally different.)
You would think that in a curated social media world you would be able to discern fact from fiction, real from fake. But more than ever we need to be sceptical about what we see and hear. In a world of abundant information our need to question what we believe to be true is more important than ever before. I find myself Googling quotes to see if they match other sources, and questioning headlines that seem even subtly surprising. Is this true? Is the article real? Or is it an elaborate ploy to pitch a product or simply to garnish shares and likes? Is the title of the article misleading? Do I click on that link to learn more?
Is it real? I never used to ask this question. A news headline used to mean that I was getting curated information from a reliable journalist who attempted to be impartial. Now even mainstream media seems increasingly biased and agenda driven. Knowing the source means understanding the bias more than the reliability of the information. And so my BS detector is always on… and even then I find myself being fooled until I see a product placement or a clear agenda being pushed. Media consumption now requires a good dose of scrutiny and skepticism… and with AI being more and more convincing, the level of scrutiny will need to increase.
Access to abundant information doesn’t make us smarter. Instead, the constant stream of data requires discernment and thoughtful consideration. Reliability is no long assumed, and the question, ‘is this real?’, is a necessary part of information consumption. Skepticism has become the most important part of media literacy, and curating trusted sources of good information has became a skill not easily duplicated or taught.
It’s easier to accept information than it is to question it… especially when that information fits my model of the world. And the internet (and our ‘trusted’ social media platforms) are filled with information that fits my world view. In fact, that biased world view I have is further fed to me by an algorithm that learns what I like. This only makes it harder to determine what is real and what isn’t.
