A couple days ago I heard a song I liked being played and I opened Shazam. This handy app told me the name and artist of the song, and shared a link to iTunes. It was in my library in under 2 minutes. Growing up, this was a different story.
I’d hear a song I liked on the radio and maybe they’d re-announce the title and artist at the end of the song. If not I’d just have to hear it again before finding out more. If it became popular and I really liked it, I’d have a cassette recorder next to the radio and hit the Play and Record buttons together simultaneously to record the song to listen to it later… often trying to time when the DJ would stop talking over the intro, so I didn’t get his voice, but maximized the amount of the song I got.
I would only buy the song if I heard and liked enough of all the songs from the album to justify buying the whole thing. I remember having an entire side of a cassette with either Freeze Frame or Tainted Love ‘on repeat’ because I kept recording either one as I heard them on the radio.
And there was no YouTube. If I wanted to see a music video, I had to watch MTV, with 3+ minute long commercial breaks, hoping they would show the video I wanted to see.
We don’t often think about the conveniences we have today compared to our childhood. Conveniences that are now expectations for kids, but would have been pure luxury or us.
Family recordings on 8 millimetre film, that was played on a projector. Waiting for a roll of film to be developed, after waiting for weeks or months for the roll of film to be finished and ready for processing. Missing your favourite show and hearing everyone talk about the episode that you wouldn’t see until reruns started being played 13 weeks later.
We had to wait. That waiting doesn’t happen anymore.
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