I’ve seen this quote attributed as both a Persian and Chines proverb, and honestly don’t know its origins:

He who knows not, 
and knows not that he knows not,
is a fool; shun him.

He who knows not,
and knows that he knows not, 
is a student; Teach him.

He who knows,
and knows not that he knows,
is asleep; Wake him.

He who knows,
and knows that he knows,
is Wise; Follow him.

I wonder how many people are fools but think they are either students or wise? This seems to be a growing number. What’s interesting is how loud this group is:

Those that are asleep, they don’t know they have something valuable to share. Those that are students know that they have so much to learn before they share. Those that are wise know how futile it is to try to change a fool’s mind. That leaves the fools to profess what they ‘know’…

This is a paradox of the fool: the less they know the more they think they need to share what they know. And they have ways to get an audience.

The thing I most love about technology is the idea that we can find a community to connect to beyond our own geography. This is also a mechanism where fools can find other fools that believe the same bullshit they believe in. They find places to reinforce their stupidity and proselytize their ignorance. It has become easy to share bad ideas, to build an audience when the ideas shared are not deserving of that audience. We don’t shun the fools, we give them (digital) podiums, and in many cases their audiences are growing.

Today it seems that bad ideas spread easier than good ones. It’s easier for misinformation to go viral, and the boring truth does not spread. Worse yet, some of the bad ideas are not spread by fools, but by the hunt for clicks and advertising dollars. Clicks trump content, and stupidity prevails.

He who knows not, and knows not that he know not shares the most. And he who knows not, and knows not that he know not is more likely to believe the others who know not and know not they they know not… And we all get a bit more exposed to the stupidity. I think one of the most important skills of the future will be BS detection, because in the coming years, I think there will be a lot more of it dig through.

Pack your shovels.