Have you noticed how customer convenience is no longer a priority? We are consumers to be targeted for maximum profit. It’s not a world where the customer is always right, but rather the customer is always ripe… for squeezing out a few dollars more.

Example 1: I went to book a flight for my summer visit to see my mom in Toronto. In the airline website the lowest price didn’t even include a carry-on bag, just a personal item. When I looked at the next price option up, with the only added feature being a carryon bag, the cost was over $140 more. That’s before paying even more to pre-select a seat.

Example 2: We used to pay for premium channels on TV, they still had commercials but they also had movies and shows regular cable didn’t have. Along came streaming. Anytime watching and no commercials. You pay a premium and you avoid those annoying interruptions. Now commercials are back unless you pay a premium on top of your premium.

Everything is tiered not to provide you with better service, but to make the tiers such that you never want the cheap deals. No, you are enticed into paying more to get what you used to get for less. You are priced out of the deal that got you to consider the purchase, and put into flashy named premium, executive, and luxury levels that cost more to add features that you used to expect as the basic minimum.

“Bundle and Save!”

This sounds great, if the bundle didn’t actually just give you things you actually needed. If the bundle really added luxury rather than essentials. Who travels from Vancouver to Toronto with just a purse or a small backpack that can fit under the seat in front of you? Is that really an option? 

‘Customer’ used to mean more than a ‘mark’ to be deceived and taken advantage of with added fees for basic necessities. Good service used to be a value added, not an added service charge. It used to be that fees and services added real value, but now they are simple a means to expect the customer to pay more… for less.