Email Fail

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I think email is broken.

1. Spam – it’s not just annoying, it’s dangerous and people are scammed all the time. Sometimes you just need to click a link and you are in trouble. I’ve seen stats ranging from 45-84% of all email being spam. While spam filters might block a lot of this, too much still gets through.

2. Unsubscribe – how many things have you not subscribed to that you have to unsubscribe from? And sometimes the unsubscribe process is the way that spammers know they have a working email and so they target you more. I’ve resorted to ‘block sender’ to unsubscribe from subscriptions that I didn’t sign up for.

3. Unsolicited invitations – worse still is the follow-up, “I don’t know if you saw my first email.” I take the time to block sender when I get these. I don’t owe you a reply when I don’t know you and you cold call me through email. I didn’t miss your email, I wasn’t interested the first time, and I’m just annoyed the second.

4. “Thank you.” – You want to thank me, please do so by not sending me an email thank you. Thank you’s are very polite in conversation, they are just another email adding to my inbox when sent digitally. I know this sounds cranky, but unless you are sending me a hilarious gif that says in some way, ‘Hey, I was so thankful I found this to make you smile’, then save yourself the effort and just don’t reply with a ‘Thanks’.

5. Reply All – Hitting Reply All should require effort, such as a double check to make you think about it:

It is way too easy to Reply All, and this is used far too often. Whenever possible, I blind cc emails when they go to a lot of people and might solicit a Reply All. Sometimes I wish Reply All wasn’t even an option. For the amount of times I’ve used it, I would still be saving time if I had to type everyone’s email in to reply to all, but then also avoided receiving so many in my inbox because it was equally hard for everyone else to send them.

6. Email doesn’t stop – I have a vampire rule for email that I follow: Unless someone that works for me asks a question or needs my help (invites me in), then I’m not allowed to enter their inbox on weekends or after 6pm on a work day. It is annoying how many steps/clicks it takes to delay an email delivery until the next morning, but I’ll do it to avoid sending someone an email when they won’t be dealing with it until the next work day anyway. I rather inconvenience myself than add work to people at or after dinner or on their weekends. Even if I’m sharing a useful resource, it can wait until the next morning. I wish more people did this. If someone wants to think about work on their time off, it should be because they want to, not because a work email came in to interrupt them at home.

In a blog post titled Finding Balance, that I wrote over 8 years ago, I created and shared the image above and I said,

“Email is not a productivity tool. It is a poorly used form of communication that engulfs productivity time and requires a disproportionate amount of our lives.”

In the past 8 years I haven’t seen any innovation in email and it still hinders more than helps productivity. Currently I use Microsoft Teams with my work teams and tell them that I will check messages there before email. At least this tool lets me contextualize the messages and so prioritizing my teams is easier than looking at the most recent email that has come in. But email still sucks too much of my time for the value that it does (and mostly does not) return.

Essentially, email has failed, and I would love to see it go away in the same way the fax machine did.

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One thought on “Email Fail

  1. Lee (Leon)

    I’ll start with…”read this only when time is best for you..it is not in anyway a priority or pressing…just a thought back,”…see…I’m paying attention…I echo your thoughts here on email use…no innovation in at least 10 + years likely, except for the pandemic video call benefit..working from home, safety… life style benefit, time/productivity saver/intrusiveness priority making of what can often easily be responded to at a better and frankly much more appropriate time. Sorry to ramble… but their is so much to unpack here. This was well written and thought provoking. Just the way I’ve come to appreciate and recognize from you. Thank you Dave. Very timely and useful for our current, time past and future too. My best to all! L.

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