This is a simple, but potent message. Before hitting the ‘Like’ or ‘Share’ button, before telling someone about the interesting fact you heard online, verify it in some way. Is it true?

Do some Ground Truthing. Can you verify the claim? Is it real or AI? Is it worthy of your amplification or are you just contributing to the spread of something unworthy to be shared.

How much better would the internet be if everyone paused and verified what they were sharing before amplifying misinformation, disinformation, fake news, and AI deep fakes?

It’s a worthy and effective mantra:

Do not amplify if you can not verify.