If you share a post on Instagram, it can go directly to Facebook, not because it’s convenient, but because Facebook owns Instagram. That same link will create a link in Twitter, rather than sharing the picture, so if you want to see the picture, you must go to Instagram. Why? Because Instagram wants your attention. If they share the image you want to share on Twitter, then you don’t need to click on Instagram, see other Instagram images… and advertising.

Got a message from LinkedIn? You’ll get an email informing you of it (if you want to be notified). But that email won’t contain the message. Instead, you cave to click a link and go to LinkedIn.

They want your attention at the cost of your convenience.

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Update: I want to share this tweet by Laef Kucheran here:

“This observation is strikingly useful when trying to understand almost *anything* the social media giants do.

They want your attention. Convenience (or health, or democracy, or societal happiness) are always secondary concerns.”