What is Friend? Watch this reveal trailer.

No matter how I look at it, this feels creepy and dystopian. Even when I think of positive things, like perhaps helping someone with special needs, or emotional support for someone with anorexia, the idea of this all-seeing AI friend seems off putting.

Even this advertising doesn’t resonate well with me. In the scene with the guys playing video games, the boy wants to check in with his digital friend rather than pay attention to his friends in the room. And in the final scene with the girl and boy on the roof, I thought at first the girl was candidly trying to take a photo of the boy, but then realized she was just fighting the urge to converse with the AI friend. Either of those scenarios feels like she has replaced a phone distraction with a more present and more engaging distraction… from life.

There are a lot of new artificial intelligence tools that are on their way, and I’m excited about the possibilities, but this one has a high creep factor that doesn’t seem to me like it’s adding the value I think it intends to.