I just watched a video clip of Sir Ken Robinson promoting a product to reduce your blood sugar. I’ve already shared ‘An AI Advertisement’ with a fictitious expert, and broke down the flaws with the ad. But now we have an actual (now deceased) celebrity figure doing the promotional plug. It looks and sounds like him, but he never said anything he says in this video advertisement. I know this, but how many people will recognize him and pay a little more attention to this advertising scam because it is delivered by someone famous?

This is just the beginning. We are moving into a ‘post truth era’, where nothing is inherently believable. A decade from now we’ll have multiple alternate identities to choose from… Was the real Al Gore the one warning us about global warming, or was the real one promoting fracking, or alternative medicine, or socialist communism over capitalism? Every video will seem equally real, every source seemingly legitimate. One real, all the others alternative histories indistinguishable from reality.

Will it only be famous people that will fall victim to these alternate identities or are we all going to be replicated? When I’m in my late 80’s will I be watching a video of 50 year old me oblivious to whether this recording actually happened or if it was invented with a perfect imitation of myself?

The implications for scams are immeasurable. Live video of a seemingly real son or daughter extracting banking data from a senior parent. A meticulously created alternative you moving all assets over to someone else. The scams are limited only by imagination, not by technology or capability.

Alternate identities indistinguishable from reality, all playing out as if real. Sir Ken Robinson plugging health suppliments is only just the beginning… We are in for some reality warping performances from AI alternatives to us, and the people we think we trust… This is only just the beginning!